So I have been flirting with Facebook and Adult for quite some time now, but I can't seem to pull the trigger and take them home for a ménage à trois. I'm hoping this follow along will keep me accountable, jack up my volume, and push myself to learn some innovative methods.
I'll be outing some offers, creatives and landing pages along the way to make this more interesting. I appreciate all constructive criticism and input you can give me!
The Goal:
I want to hit $700-1K of profit in a 7 day period. I'm not interested in a big day of profit.. I want to see a replicable method in my madness.
I'll report back tomorrow. Stay tuned, you sexy stackers 
FB with adult offers, or FB and adult as separate traffic sources?
looking forward too it homies
I consider myself as a newbie even if I have been able to earn up to $1K a day with dating offers on FB but if you want my advice, focus at least the same on adult than on FB. It is very frustrating when you have worked very hard to finally have a profitable campaign and Facebook choose this moment to banned your account!
That saying, I would be glad to help you if you post your follow along here.
Day 1
Costs:$0
Revenue:$0
Profit:$0
Started simple and launched a French facebook app today. I'm still waiting for approval, hence all the 0's you're seeing.
France seems like a good place to target on the 'book. Relatively low clicks, a decent selection of offers and the language barrier makes this a pretty sweet market in my opinion. I'll be launching Be2 FR tomorrow, so we should (hopefully) have more to talk about.
Let me know if you need some translation, my French is as good as my English is bad! 
It's my first language and my grammar is excellent! (Just to PM me.)
I have been successful in central Europe countries like Germany, Finland, Sweden, Denmark etc., you could try these too.
**I'll be resuming this followalong tomorrow. I've had some bad luck with offers (app getting paused the day my ads were approved, problems with network redirects, etc) as long with real life family events getting in the way. I do have one campaign up and running and will have a little bit of data tomorrow
I sent you a contact request via Skype, we should talk soon!
Hey there,
Just make sure you dont use expressions from Quebec. Especially when it comes to dating 
If you need help for French reviews, Im native and be glad to help.
I can also enter in almost every ad network in France because I own a French CPM ad network.
Good luck.
(The Real) Day 1
Costs: -$10
Revenue: $0
Profit: -$10
Today I spent just a bit of money testing images for a direct linked Be2 40+ male campaign in France. I had no real expectations and got 0 conversions.
Here is a screenshot of my best ad today, as well as my targeting and other info:

I tested a handful of images, all with the same copy. I know fridays suck for dating, but .05 ctr isn't gonna cut it for the best performance.
I'm generally following the bidding strategy outlined in Finch's premium post volume 2 and will increase the budget and drop the bids (if the ctr allows it) as I go along.
I had a long chat with Prospect who gave me some great tips on Facebook.. but his main concern was that targeting so broadly without interests, angles, etc would not work well for me. Indeed I'm coming from the POF mentality where each viewer is an online dater already and is much more susceptible to signing up for another dating offer.
I'm sure targeting broad on facebook can work but it probably requires a ton of titty picture image testing that I might not have the stomach for. Or perhaps really cheap traffic (latin america, SE asia) with little competition.
Anyway I should probably stop making conclusions after $10 worth of data haha. I will have more volume and more countries coming up soon, so stay tuned!
French is not good man, people won't click on this, we can see from a mile away it's not serious.
We say une fille not un fille.
"Une" is used for female, "un" is used for male whick makes your sentence funny for us.
Also even if im not an expert in dating, id say that you don't use any angle.
Let me know if you want me to translate couple of things, ill be glad to help for free.
** no data to report for yesterday. My app ads were in approval all weekend but started running today, so I'll have something to report on tomorrow. This week I plan to launch a handful of fb apps as well as my first adult campaign by friday.
Sorry for all the delays, real life and other projects have been getting in the way. I know this followalong has been about as exciting as the home and gardening channel, but I promise I'll get the ball rolling.
Hey badger,
Right now it's like your going to war with a massive sword in 1 hand and a bow/arrow in the other. You'll kill a lot faster using both hands and just 1 weapon of choice.
DEFINITELY do 1 traffic source at a time! It's very hard to make money without full understanding of the traffic source your buying from, and trying to buy from 2 of the biggest types of a big mess.
Stick with 1 source and then try different offers, you'll thank me 
I was just about to quote it too ahaha, that is badass jordan hahahahaha
+1 for sticking to a source. Beside that, I feel like you're testing too many images right off the bat. You've spent $10 on a couple of creatives, from the image I can see actually just one image spent more than the offer payout. With spends like 2-3$ ranges, you're hardly spending 50% of 1x payout of the offer - you would have to hit a golden winner right away to see if it's working. Try to reduce that to gather some more data, even if your budget is tight, you have to at least commit a little bit to be able to draw ANY conclusions out of your first runs.
Just don't look at the total spent when testing, look at the spent per creative. Often enough you'll find campaigns running (for instance on adult) where you set up 10 creatives let's say, you've spent already $40 and have made back only 10. Looks poor in the stats, but actually you've spent not even the payout per creative which makes optimization impossible at that stage.
Day 2
Costs: -$14.90
Revenue: $12
Profit: -$2.90
So my app finally got approved (are you interested- south africa) and there looks to be some traction. Cool shit.
As always, there's that one girl that's whoring all the impressions. But at least she does a good job this time around.

I am at a slight loss as to what I do in my workflow right now.. but I guess that's all part of trying a new traffic source. I'm following finch's facebook strategy in his 2nd premium post, so today I raised my daily budget to $20 and reduced by bid on my (only) high performing ad, while keeping the others the same in hopes they get some impressions as well. In the meantime, I'll be asking friends and checking other guides/followalongs to see how people play the 'book.
Launched one more app today (AYI Ireland). Tomorrow I'm headed home from my trip and will get my ass back in gear.
Until then, boys.
Nice progress, keep trying more countries, more ideas, more ads and more landing pages.
The more you try, the more winning combinations you'll crack. It's all about testing, more you test, the more you win.
Keep testing them landers and ads.. and dayparting, eh
Day 3
Costs: -$20
Revenue: $4
Profit: -$16
Yesterday's numbers weren't too impressive. Reinjected more images similar to my winning ad, as well as a neon-stroked copy of the winning picture. Launched AYI Ireland as well.
Direct linking apps seems to be a quick way to fight over some thin-ass margins. I won't be dropping these campaigns though.. so far it's been a good way to learn the ropes.
Couldn't do a whole lot today due to flights and travel. Facebook also left all of my ads pending (going on two days...), which means tomorrow's update should be more of the same. Sorry bros!
you should always split test both direct linking and landing page with fb dating. its always better to use a landing page for offers with higher payout.
Day 4
Costs: -$20
Revenue: $4
Profit: -$16
More of the same on the revenue front. AYI South Africa is overall converting for me at 0.05 EPC after ~500 clicks.. not something I can easily make profitable. My best bet is to get more T&A approved which might in turn raise the CVR.
Reinjected a couple images similar to my winning one today. No approvals on those or my pending campaign, so tomorrow's update will likely be more of the same...
On an unrelated note, I can see why people get frustrated with Facebook. I have had a campaign waiting in approval for 3 (business) days at this point. The bidding algorithm is also finicky, fucked up, and will require lots of testing for me to master.
I used to bitch about POF but they're an affiliate's dream compared to these assclowns...
Day 5
Costs: -$20
Revenue: $8
Profit: -$12
I have had most of my ads in pending review for literally 4 days at this point. I really don't know what's going on, so I'm gonna be canceling and resubmitting a bunch of stuff tomorrow to see if it makes any difference. If facebook is gonna hassle my approvals this hard, I may have to switch traffic sources since I haven't been able to get any new ads in this whole friggin week.
On the plus side, I'm seeing limp bizkit live tonight. It's gonna be so early 2000's nu-metal extreme that I'll probably get a boner in the moshpit.
KEEP ROLLIN ROLLIN ROLLIN ROLLIN
Day 29:
Costs: $54
Revenue: $71
Profit: $17
Well my new international campaign is doing well, I just need this cap raised and it should print me some good money. The US offer has potential but TJ is no place to run it IMO, so I paused it until I find a dirtier and cheaper traffic source.
I have a few more campaigns to try in TJ before I start Exoclick. These are mostly in the cheaper european regions, and I'll be trying to really go for volume over landing page tweaks
If you want to run US try EXO but on smaller sites with low competition.
Use their macro to pass the site name and create both CPC and SMART CPM campaigns.
Also don't forget about the smaller sources like Juicy / Ero / Plugrush / TrafficForce.
Great stuff man thanks for posting
Day 30:
Costs: $46
Revenue: $65
Profit: $19
Day 30 at last. I've decided that this will be my final regularly-updated post but I will make a couple future updates with some news on how I'm doing.
This has been quite the learning experience and I'd like to thank anyone who decided to drop in and post. I've learned some great tips and even made a couple friends, so I'd encourage anyone breaking into a traffic source to start a followalong! At the very least, it keeps you accountable.
I'll help you fellas out and give you the sparknotes of what I've learned:
-Pick one traffic source at a time. Don't split your efforts or expand into a new one until you're comfortably making cash with the first one.
-Your AMs can hook you up with some great offers. Keep good relationships and CALL people so they know who you are. This, like everything else is still a relationship game.
-When it comes to adult, the offer is the single most important part of your campaign. Then it's the placement, and lastly your marketing methods. People can steal your marketing methods, but they can't steal your exclusive offer or your exclusive placement.
-Don't trust banner CTR in adult. Track your banners individually and only look at money in/money out per banner. Some of my highest CTR banners converted the worst, but I was so excited by their CTR that I wasn't looking at the almighty dollar bill.
-Lastly- mindset is key. Stay calm and don't be addicted to the gambler's high you get from refreshing stats. Don't ever worry about day to day performance, just make sure things are profitable week to week.
Anyway I need to get some real profits going. Thanks for reading and good luck!
Hi badger, I am interested to know how you're doing with the campaigns? A great follow along! Keep up the great work and be persistent.