Hey Guys,
I thought I would write up a Media Buying follow along for 30 days to help keep myself accountable and get any tips / advice from you guys as well.
This is a bit of an odd post - as I am doing a media buying campaign for a friend/ client as opposed to just doing it for me. They gave me 2k to experiment with and they are in the supplement/ nutrition space.
The goal: To get a cost of acquisition for new customers for under $90 for my friend. (anything under a $90 CAC - I can keep - cool deal if it works)
Traffic Source: to be determined.
Step 1 - I will start by signing up for adbeat.com and reverse engineering what the competitors are doing and seeing what traffic sources, banners they are using.
But if anyone has any advice on a better place to start / ideas on how to effectively drive traffic in this space - i'm all ears :-)
stay tuned.