On multiple occasions when I have strong performing PPV campaigns on other networks, I've ported the campaigns over to DirectCPV and they just FAIL! Not even low conversion rate fail, but NO CONVERSION RATE fail. Thousands of views and a 1-2% conversion rate on other PPV sites and then a 0% conversion rate on DirectCPV after 3,000 views.
But I figure that someone must be having success with them, because how would they even stay in business? Is there "one simple trick" I'm missing here? The verticals I'm using are typically lead gen like zip submits or e-mail submits. Does something work better?
You're missing nothing, they suck.
I have tried all sorts of verticals over the years on DCPV with stuff all conversions.. Yet they worked well on TV and LI.
They do have Lots of traffic.. But is it real?? hmm