Alright! lets do this, gonna start venturing in adult dating on the web for now... and then move on to mobile when I gain some experience and some of that sweet sweet profit.
So a little about me, I joined a few weeks back, and I was a COMPLETE noob... I didn't know photoshop, any coding, or anything AM related in general.
So in the past few weeks I've been learning photoshop, how to code simple websites (Still can use ALOT of help here), and just learning the whole process of tracking, bidding, uploading ads, creating ads...etc.
Tools
-CPV lab
-Beyond VPS Hosting w Lightspeed
-Domain from NameCheap
So far I have to test:
-14 creatives - all created by myself... figured ripping others will make me start off one step behind
-1 LP - Besmir's LP but slightly edited by changing all pictures, Header & colors...etc.
-3 offers to test
First Check Point - A profitable campaign
Goal - Make $100/day by end of this month consistently
So, May 3rd Results
-Uploaded 5 Creatives to test (only 2 got approved... apparently copying fb chat & gifs aren't allowed on this placement).
-Split Tested 3 offers
-Unfortunately only got 1 LP to test (MUST MAKE MORE!!) - Any help in this department will be greatly appreciated!! 
Stats on 2 creatives:
ad 1 - .36% CTR from 39902 impressions
ad 2 - .42% CTR from 40297 impressions
Attached are the stats from CPV lap.
The Good
-1 Offer clearly performs better (even though payout is the least)
-1 Ad clearly gets more clicks but no conversions & Other ad gets less clicks but ALL conversions.... so switch the pics to get increased clicks & conversions?
The Bad
-In the negatives by $15, but spent $30, split tested 2 ads & 3 offers... so not really that bad, got some good data.
-lots of gifs I created won't be used on this placement
To Do
-Create new campaign with optimized version of working ad
-Create new LP's
-Drop the 2 non-converting offers
-Get Monies
Kudos for starting this follow along man...I have been into facebook from quite a time and want to conquer this adult market too now. Will be following this thread closely... 
Im with Vip on this one winny well done on starting from fresh. Ive just joined last week and been considering which way to go, I have decided to go with adult as well as its the area im most familiar with been in adult for 12 years. I started producing my LP's and creatives last night and I will be setting up tracking this week coming so I will be following your thread closely.
Lesson Learned
Don't upload new campaigns on weekends... they take forever to get approved. Set up 2 new campaigns last night, 7 new creatives all are still pending after 24hrs.

I'm def interested too, hope you kill it winny
Looking forward to seeing how this follow-along progresses!
If you've got any tech questions/problems, post 'em here (or PM me if they involve info you'd rather not share publically) and I'll see what I can do to help.

Today was pretty funny, I woke up to see my 4 ads finally approved... and it showed I have spent ~$4.00 on the ads, with 3 conversions with ~$12.00 pay out.
I thought I hit a profitable campaign! thats %200 ROI... already thought about scaling, big profits..etc.
So I continued to let it run... 8 hours and $23.00 spent later, only got 1 more coversion... so all in all it is around $12.00 in the negatives... haha... atleast I bought some good data for 12 bucks.
Although its only 5:30pm here... it seems the day is over where I'm targetting... traffic has slowed, its late in the AM... so thought I'd do a write up. data attached below...
The Good
The Campaign had potential, was profitable at one point
The Bad
Still havn't tested the time properly - this creates lot of uncertainty
The CR is low
To Do
Try to Optimize LP - CR is still low
Test Different Angles
May 9 Results
Hmmm had to take a few days off to get a few more LP's to test, but now back in the game.
Tested a bunch of new traffic sources today, about 5 different sites with 6 different ads, 3 Landing pages and 1 offer with 3 different landing pages.
spent $66.378 and got a revenue of 56.34, so that puts me at a loss of $10.038.
Going to optimize by removing the clear losers, set budget up for the ones with potential and get another night of data for a clearer picture of what works. Should be closer to break even by tomorow or maybe some profits.
The Good
-Narrowed down which website+placements have potential for profits and scaling, and which websites+placements just plain suck and couldn't spend $5 if you wanted to.
-Finally got to test the weekends, since last weekend I uploaded too late to be approved.
The Bad
-Still not spending as much as I want to, damn fear is holding me back for sure. must change this mindset.
To Do
-Learn to use muse
-Create more ads
-Optimize
-Again, get monies
Subscribed! Looking forward to more updates winny.
I thought I was going to atleast hit breakeven today for SURE... because there was 2 ads yesterday who clearly had highest CTR and CR with 100% ROI. So I just left those 2 to run on the same 3 LPs and 3 offer LPs... but lo and behold, I only got 3 conversions and got a loss of around $60.00.. what a fricking bummer
Reasons why I think this might've happened...
- Initial tests didn't have enough data to determine anything
- Saturday was a bad day since people went out to enjoy their day off
- Campaign is dying? ( Isn't this a common thing in adult dating? fill me in here guys )
What was the sample size for those 2 ads? Did you clearly check ad to LP combos? Could it be that out of 3 LPs and 3 Offers, only 1LP+1offer combo for an ad create the profit?
During weekends bids normally go up a little bid as it's main time for campaigns, so you might get lower / worse quality exposure (later behind in the queue) due to others bidding higher.
Could just be a day of scrub from the advertiser, keep it going for a couple more days and reassess the offers, watching this one too I really wanna see you succeed bro!
And yah bids definitely do jack up on weekends because of the traffic surges, hang in there test a couple more ads and wait till some statistical difference before you cull too early
The sample size was 100k impressions on both those ads when I was having 100% ROI for the first day,
2 more days of running later with slightly increased bid and no other ads running, the sample size for both those ads are 2.3 mill impressions and a negative 32.9% ROI.
(These placements were cheap and has low CTRs usually, and rarely anyone bids on them cept for cartoon/3D type of porns... I'll let u figure out where that is :P)
It was hard to determine which 1LP + 1Offer was the right combo for profit, since all 3 LP's had same conversions, but one had 20% higher CTR... so I guess that LP was better.... or worst?? hard to analyze that (more ppl clicked but less conversions? is that good?)
I guess that question can only be answered by the offer... so down to the 3 offer LPs, one was a clear winner. had around 11% CR while others hovered around 2-4%... so I left that one in after the first day... now it is 4% CR.
Gonna try a combo for the rest of the night, 2 ads + 1 LP(the higher CTR one) + 1 Offer LP n see how things go!
To do for this week
- Create more ads, LPs and campaigns
- Finish reading Ca$hvertising
- Join more networks to find more offers
Just divide the 100k to Ad => LP => Offer combination and calculate your spend. I'm afraid the sample size was way too small to judge which is what happened here.
With that higher sample size now, any trends you could potentially take advantage of ? Take a look at your EPC / CPC and try to find some combination that seemed to work. With 3 LPs you got quite a lot of variables right off the bat.
I don't know your numbers yet, but personally I'm testing something around that with a budget of $100:
- 8 creatives
- 2 LPs
- 2 offers with priority to around 70% to an offer I know converts on other campaigns
That's already quite thin in terms of spent per creative & lp combo as it's gonna spend roughly $12 per creative (around 2x payout) so effectively 6$ per creative + lp combination. Then I try to find potential, not necessary profits, by looking into Ad CTR / LP CTR and analyze if some ads perform clearly better on a certain landing page and taking it from there.
You got my skype, hit me up if you want to go through some data, I'll be happy to help as much as I can 
May16
So the past few days I changed the geo of where I'm targeting... before I was doing Canada which was spreading me too thin, I thought cpm was too high and too competitive.... or maybe I'm just a noob.
Anyway, right now I'm targeting Germany with 12 Banners, 2 LP, and 1 Offer w 2 LPs.
Ran 4 ads last night, after 19hrs I've spent about $44, got rev of $17.. so $27 loss... gonna let it run til 24 hrs then throw on the next batch.
Overall CPC was $0.372... which I think is terrible, and the best CPC ad was $0.284.
Lander CTRs were 33.48% and 55.36%
Offer CR was 8.7% and 0%
To Do
- Finish testing all ads
- Find one that works if there is one
- Optimize campaign around that ad
- Get Profits!!
Got a question for you guys... do you guys prefer running ads 24hrs? Wouldn't that skew the statistics when people are usually sleeping? (eg. 2am-8am)
Get that CPC down, those CPCs are not bringing you anywhere. Even working with a 50% CTR on lander, actually every second click (in case that's ad CPC) goes to your network. Means you'd have to get EPC 0f $0.56+ which is close to impossible.
Quick Update :
Sup everybody, havn't updated this follow along in a while.. but by no means have I given up!! I took a couple days off, and been busy trying to come up with new angles, better banners, and using muse to pump out a landing page.
Nothing to special to update about, cept a couple small campaigns close to break even.
good to see you're back in the mix winny. looking forward to an update
Woohoo I'm finally in the profits! Ran two campaigns last night, First one was an old one I've been trying to optimize, spent $42.00 and return was $58.72... finally something not in the red for once.
But the second camapign was completely fresh, new banners, country, angle and LPs... spent $8.00 with -100% ROI. But thats expected.
So overall around $8.00 profit!!
Alright I think I'm getting the hang of this bitch,
spent $77
revenue $144
profit : $67 about 87% ROI
Gonna scrap the weaker performing ones... should be hitting 100% ROI today, wish me luck!!! might just smash that triple digit!! 
Looking good winny! It looks like you are in about the same boat as myself, best of luck to your future endeavors! At this rate, things are looking good 
Congrats, that's a good looking ROI!
Once you've got your best creatives/offers pinned down, scale it while it's hot. You've got to move quick with adult.
So today was my first attempt at "scaling" and the results were...
Spent $112.6 (my largest spent thus far... pretty weak I no)
Revenue $152.25
Profit $39.65 so, 35.21% ROI
Not sure why it didn't perform as well as I thought it would... (100% ROI).
I suspect that I sacrificed ROI for volume too early, and camp wasnt actually fully optimized yet (but is it ever fully optimized?)
So the camp actually still needed alot of work to do before scaling.
This Weeks Tasks
-Keep optimizing camp, introduce new ads, adjust LPs, rotate offer from diff networks
-Duplicate camp to split test different placements
-Get ready for massive scale next weekend 
Its weird, but I feel like doing AM has made me loss my need for sleep. I no longer crave it after 5 hours... I'm just wide away and I want to look at my stats...
I want to share one thing that really made me get off my ass and work... and that is rewarding myself to for finishing tasks, for example... I love the gym and working out, but it can be really time consuming and will make me unproductive(bus ride there, bus ride back, hour workout, cook post workout meals, sore as fuk and tired for the rest of the day).
So I wont allow myself to workout until I finish certain tasks I have laid out, as a reward I get to wake up and bus to the gym.
Its becoming a great habit! 
Im not sure how it happened! But I hit 100 bucks today!!!!!!
(which was the original goal on this thread).
I guess writing down your goals and focusing on em everyday really does work!
So heres how I did it, when I found a LP with decent CTR (consistently over 50%). I'd throw on a bunch of different ad creatives and split test a couple offers from different networks.
Eventually I narrow it down to 1 ad, 1 LP and 1 offer (on 2 networks to avoid scrubbing). Then I scaled by increasing bids & adding a new placement.
Weird thing was... I had a new placement last night hoping to hit 100/day, but it was doing so bad I had to pause it... and I went to sleep, thinking theres no way I'd hit 100 without the new camp.
Woke up this morning with $100 profit right on the dot... at the end of the month!!
mission accomplished... although not exactly because the goal was to do this consistently! Which will be determined by my future actions.
Anyway, I say this thread was a success. Thanks everyone who chimed in and supported me. I hope to see you guys in Bangkok! & Will update again when I hit $200/day, $1000/day and $2000/day...etc.
that's awesome winny, didn't take you long to get there. If you don't mind me asking about how many banners/landers/offers did you have to go through to find a good combo? I'm still working hard on cracking adult. Hoping I'm not far behind you.
Congrats Man!
hmmm I've gone through around 75 ads, 7 landers and 7 offers. Just gotta keep trying until something works! 
hows it going now? can we get an update?
Congrats Winny. What traffic source did you find the most succes with and are you leads backing out for the advertiser?
Nice work, man! Looking forward to hearing about your first $200 / $500 / $1000 days now!