Dating Campaign (8)
As many of you may have experienced lately is that dating is getting much tougher on FB. Approvals are quite strict and anything below the shoulders tends to be frowned upon. A good CTR definitely relies on some form of sexuality in the image and cleavage/boobs is certainly the easiest and arguably the best way to do it.
Being fed up with my “modestly slutty” images getting disapproved all the time I decided to find an angle and see if I can use a more unique way to target an audience for the latest and greatest dating offer.
My angle was quite simple. I targeted women who are fans of certain movies. Women are suckers for soppy romantic stories and I figured that I can spin that into a dating angle.
The idea is to target movies that have a decent female audience and – off course, romantic.
The first one I tested was Twilight. Big audience – all the way up to single women in their 40's. The approval process was a bitch and I tried at least 10 different ad copies to finally get it approved. Basically you can't mention anything about the movie in your ad copy but using the images went through fine.
I created a simple landing page that referenced the image from the ad and said something like “have you found your Edward yet? I did not spend too much time refining the landing page because my main aim was to see if I can get a healthy CTR on my ads.
Unfortunately I could not get much more than a 0.07% CTR. I spend about $750 testing 5 different movies and about 50 images/movie (some did not get approved though). Conversions where pretty good on the bit of traffic I did get but at $1.20 clicks its always going to be tough.
Anyway, I thought that I've tested the angle quite thoroughly and posted it for some constructive criticism...
This whole 'likes' thing on dating has me at a loss. I first ran dating on FB before Xmas, after reaching a plateau on PoF. We went straight in with a simple angle of single women interested in a man in the US. We killed it - making $4-600 profit a day some days. We tried some campaigns with 'likes', but they always performed poorly... Christian dating with 'Christian likes' or Single Parents with 'Baby/Kid likes' etc...
After a couple of weeks they died down, but still performed for a couple of months, and we tried a different offer in a new country beginning of this year, with some degree of success.
But rising click costs, and no longer getting our top ads to perform, forced me to give up. Trying to test images when FB just take pleasure in constantly disapproving images soon grinds down your motivation. However, know I've got Spydr's uploader, I intend to get back into it.
Hey, thanks for sharing the unique targeting angle. Definitely some creativity there. I don't know that I would've spent $750 to test it out, but I enjoyed reading your thought process. Did you split-test different dating sites?
It may be worth trying really wacky/eye-catching images of those actors. I don't know that you even need any sort of romantic picture at all. Just a bizarre image of the male lead to trigger the association with the movie and draw them in. You know they're single so the LP should do the trick once you get them there...
Originally Posted by chris_m
It may be worth trying really wacky/eye-catching images of those actors. I don't know that you even need any sort of romantic picture at all. Just a bizarre image of the male lead to trigger the association with the movie and draw them in. You know they're single so the LP should do the trick once you get them there...
$750: 5x Movies @ 2 age groups each = 10 x $75 each
you can get killer fuckin CTR's by writing ads like this:
See how vague that is? It gets the click.
Then, if your LP does its job well enough, boom profitable campaign. Yes, your bounce rate will be pretty high. But if the CTR's give you $0.05 clicks, you have lots of room to be profitable. That image is not going to be the highest epc ad or anything like that, but the high CTR may make up for it.
I haven't done this with dating offers, but I do it all the time (I always test it at least) in other niches.
Damn! Every time I mention the movie or the name of the characters in my ad copy it gets disapproved - and i've tried it over and over again on all the campaigns.
I'll try again (and again)
Originally Posted by deondup
If you can't get profitable, try this...
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