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WTF is going on with FB CPC costs?? (14)

04-27-2013 07:33 PM #1 mraffiliate (Member)
WTF is going on with FB CPC costs??

Thought I would just rant here, had a small profit this morning and now completely in the negatives.

Stats of my Campaign earlier

Targeting 30 million people

0.5 CTR = 0.07 CPC

Later in the Day, same amount of people targeted but increased my budget from 100 to 500

0.7 - 0.8 CTR! = 0.50 CPC (What the F*cking f*ck is going on??)

04-27-2013 08:46 PM #2 fjk87 (Veteran Member)

Dunno what country you're running in, but from what I heard and what I see in Germany, a lot of big brands are coming up for the summer / holidays with their new offers and are basically inflating the bids. Pretty similiar to before the year ends, budgets are left, christmas coming, otherwise somebody more into facebook might give a better explanation.

04-27-2013 08:57 PM #3 vipinext (Member)

#1 never increase your budget at the mid of the day.

#2 always cap your bids before increasing budget.

04-27-2013 09:47 PM #4 starrmikeh (Member)

Raising your budget, especially by such a large amount, is what killed you. Also it's pretty common for CPC's to increase as the day goes on. At least if you're running in EU countries. My accounts are all in PST.. at the start of the day CPC's will be extremely low, but as the day goes on CPC's tend to increase pretty significantly. This is possibly due to the fact that later in the day (PST time) people in Europe are going to sleep, and thus CTR's are lower. Lower CTR = higher CPC.

Facebook is completely random. Something I've learned about FB is that you literally cannot properly split test anything, because everything is COMPLETELY random. My last statement is 100% serious and not a joke, btw

04-27-2013 09:54 PM #5 mraffiliate (Member)

Ok that makes sense. I am running USA campaigns. Should I just open it a high budget in the middle of the night and leave it? Thanks

04-27-2013 10:39 PM #6 guardianads (Member)

Facebook is trying to make more money...? lol.
They're killing us affiliate marketers, it's driving me nuts. It's not even a very viable source unless you're cloaking.

04-27-2013 11:29 PM #7 mscimitar (Member)

Quote Originally Posted by guardianads View Post
Facebook is trying to make more money...? lol.
They're killing us affiliate marketers, it's driving me nuts. It's not even a very viable source unless you're cloaking.
I'm not so sure about that, I've had a bunch of campaigns at 80-150% ROI without cloaking. I do use keywords though and can get pretty good CTRs. I mean the whole point is to get good CTRs for cheap CPCs no? You don't need to cloak to do that.

04-28-2013 01:32 AM #8 redrummr (Member)

Quote Originally Posted by mraffiliate View Post
Ok that makes sense. I am running USA campaigns. Should I just open it a high budget in the middle of the night and leave it? Thanks
Just after midnight.

04-28-2013 03:29 AM #9 ytleung (Moderator)

You have to pay attention to FREQ, maybe your 0.5 ctr FREQ is higher than your 0.7 ctr ad, thats why 0.5 ctr paying lower

04-28-2013 10:41 PM #10 paycoguy (Member)

Quote Originally Posted by vipinext View Post

#2 always cap your bids before increasing budget.
What does this mean?

04-28-2013 11:13 PM #11 zeno (Administrator)

He means drop your bids to set your own ceiling first. Example, you are bidding $0.47. You are getting $0.17 clicks on average. Before upping your budget, you should drop your bids to say $0.20 so that, with the increased volume, you have put a lid on the CPC FB is able to charge you.

05-15-2013 10:31 PM #12 darkforces (Member)

seem back to normal now for me at least anyway

05-15-2013 11:48 PM #13 doppelganger (Member)

I'm seeing cheap CPCs again. CPCs are 0.02-0.05 cents for a 5 million demo in the US

-Aaron

05-16-2013 01:53 PM #14 darkforces (Member)

Anyone seeing low volume today? Mine has ground to a halt.

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