I'm working with a particular network that has direct relationships with publishers so the click loss is very low in most cases. In certain countries though, particular carriers have huge click loss while other carriers in that same country have practically none at all.
Same handsets, same OS and as near as I can tell using imobitrax, the 2g/3g breakdown is about the same.
It usually seems to be the larger-volume carriers in a country as well. If it was a small carrier I'd say "that's why - their service is slow/sucks", but being larger ones, it's very odd. These are generally "less-developed" nations where I'm encountering this, btw.
Any ideas why certain carriers would have so much click loss? I end up just dropping those carriers since they also tend not to convert well even on the clicks that do show up - just wondering though, for my own general knowledge of mobile advertising & technology.
The less-developed countries have more rural area areas, and some of these areas don't have cellphone towers or the towers are quite far apart. IE for example a lot of people target broad as everyone has a cellphone in South Africa whereas the nation pretty much only has a few developed cities. IP Filtering would be one of the ways to counteract this click loss.
Let's run w/ that ZA example since you know the country well - so some carriers are just more prevalent in rural areas than others? I'm used to the rural/city IP targeting, and am used to carriers not converting due to billing flow issues but the lost clicks by carriers are new to me.
Yeah, so different carriers have different cell towers up. Some more prevalent in different rural areas than others. So the best way to target would be using the IPs that do convert for you. And another reason that is related is this: And iMobitrax as far as I know only tracks whether the device has 2g/3g capabilities. I am using an i5 right now and am on EDGE/2G half the time, and I live in the city.
Figured this one out & thought I'd come back to post lest anyone else make the same mistake I did.
The reason certain carriers were not counting was I had screwed up my imobitrax filter (actually block/redirect). I set one up to handle redirects for a country where I didn't have very good targeting, so I could try to monetize some of the dead traffic. However, I screwed up the IP range - not badly. I just didn't realize tucked within that IP range were some IP ranges for a couple country/carriers 1/2 way around the world.. Hence some IPs for other country/carriers ended up in the mix.