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My first campaign - 30 days with Facebook (2)

04-16-2013 05:54 PM #1 hlnothingsiu (Member)
My first campaign - 30 days with Facebook

Hello guys, I just got accepted in CPATrend and now I decide to run my first campaign.
I'll be very grateful if you can help me.

What i do:
- Network: CPATrend.
- Offer: JustSingles (UK) (Dating)
- Tracking, landing page: NO.
- Make 2 campaign: one for CPM bid, one for CPC bid.
So far you can see all of ads I made in those campaign. I'll not hide anything. I really need your help so maybe when you see what I did wrong, please tell me know.

All ads have structure:

Want To Meet Singles?
Find single girls near you looking for dating with justsingles.com. Click Here!

who live in the United Kingdom
exactly between the ages of 25 and 30 inclusive
who are male
who like poker, blackjack, pokerstars, roulette, #Online game, zynga poker, angry birds, gambling, #Dating, poker with pokerbuddies, online gambling, sports gambling, texas holdem poker, #Online dating service, world series poker wsop, betting, zynga poker mobile or casino
who are single
who are interested in women

I choose FB's Suggested Bid.

Campaign 1 (CPM) : (full size: http://www.flickr.com/photos/9259089...n/photostream/ )

Campaign 2 (CPC): (full size: http://www.flickr.com/photos/9259089...n/photostream/ )

So far I got total 11 clicks. I need more but I don't know how. CPM campaign I made 24 hours ago but it still haven't reach 1000 impresses.

. CTR in CPC is ~0.05%.. not reach 0.1%
Anyway, I'll test some ads tomorrow.

Thanks for any help!

04-18-2013 02:38 AM #2 redrummr (Member)

You're direct-linking, and targeting guys interested in poker etc. Why don't you call out the targeting? Use some lingo. Then use a landing page that shows how easy it is to find girls by interest on justsingles.com.

Roulette, poker...

Try these headings:
"She Wants The Deck"
"(Rou)Lette You Touch Me"
"Poker Face (And Her Bum)"

(not srs)

Serious suggestions for CTR to take you into sub-$0.20 CPC:
** Try putting a texas holdem logo or card icon in the bottom-left of the picture?
** Qualify (works with a LP, here is some text that works with DL): Girls in your area want a poker buddy. Sign up and browse by interest at JustSingles.com (not sure about the site, probably can't browse by interest lol)

You get the idea.

I believe your bid determines the reach... With double the CTR (doable) you can double the bid and potentially get 5-10x the amount of clicks and impressions (this is not a linear relationship).

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