So I made a Clickbank product. (22)
Hey friends, I'm back 
I just wanted to start a follow along to share with you guys and girls this little journey I have suddenly embarked upon. I am not too concerned with revealing everything there is to know about my product, except the product itself, unless you buy one :P This is because I am an actual expert on it, and if you wanna copy me, well good luck, this bad boy gets better with more updates all the time :P
Anyway, I'm also looking for a little bit of help. I think I could be on to something quite big, but at the same time I really don't know what I'm doing, although I have made about $500 in 2.5 weeks, which is pretty awesome for me, just IMing as a hobby and all.
So anyway, there is a major untapped niche in aviation in Australia (Probably Cananda, Africa, India and New Zealand too, but I'll get to them later) and that is newbies. People who have just dropped 60 - 80 K on flying training, and will start looking for their first paid job with minimal hours. They are obviously cashed up enough to spend another couple of bucks on an ebook that will help them get exactly what they want.
Little to no flying schools give out solid advice in how to get into general aviation in Australia, so I wrote an ebook on it, slapped it up on clickbank about 2 weeks ago, made a few facebook ads, and have been running a profitable campaign since it's launch. At peasant levels, mind you, hence why im seeking a bit of advice :P
I made a sales page on optimise press which you can see here: www.firstauspilotjob.com . It's gonna mess up my analytics but oh well, I could use advice more than I could use data right now. The landing page is a bit shit, but my first go at a sales pitch.
The thing is, my facebooks ads are hyper targeted to my niche. I think there are 2 types of people clicking on them:
Type 1: The veteran who thinks, 'oh well look what we have here, I want to see this' because he/she has never seen any ad or type of product of its kind before.
Type 2: My target audience.
Currently my price point is $33 AUD and it seems to be working ok, but I am getting 50 - 90 clicks per day on my ads and a good amount of my traffic is returning visitors. So you know they want it, or at least it's niggling them enough to come back and have another look.
It's just converting more of this traffic that I really am a bit clueless on.
One idea I had was making maybe like a 3 or 4 tiered option. The first one, maybe a mini book with one of my chapters in it, for say, 10 bucks or something. The next the full book without a resume review, after that the full book with the resume review, and then maybe a premium service, unlimited resume reviews, mentoring, some other kind of gold class treatment. That will then give everyone a chance to grab a little bit of my product at any entry point they like.
Oh and by the way, I have gotten awesome feedback on it so far from my buyers and no chargebacks or refunds, so I'm feeling pretty good about that
So yeah. Any ideas? Suggestions?
Just my quick 2 cents!
Get split testing different variations of your sales page straight off the bat, no point wasting data.
1st test that big fat red header!
Then once you have the best header i'd test different things through the body, to me it seems quite bland and like a huge info overload with all the text. I'd throw in some arrows that point down toward the buy button, add a few more pictures of a plane or maybe some rookie or old woman stood next to a plane like its easy to learn. Also try play with your discounted price point e.g. original price : 53,63,73+
I'm guessing you have your own licence to fly? Perhaps take a photo on your camera phone, blur out the important details and throw up a testimonial using it.
Awesome niche!
I would certainly make the page look a bit more professional and personal. You are obviously selling something of quality there so make it look like it.
Try to figure out if you can offer them something as an upsell.
Also, if you think you are right about those returning visitors that are on the edge of buying, you can redirect returning visitors with a script to a separate page where you can address this issue directly with them like a one-on-one and push them over the edge.
Don't make it look cheesy just because others do.
Yeah I agree with combo, I think your pricepoint is probably too low and it will most likely put more people off that if they are being charged a lot more for something they perceive to be of higher quality. Also I would probably hazzard a guess that the market is not large enough to make enough money off a $33 product to make good money.
Make a much more professional lander (preferably with a very slick VSL) and pricepoint it in the $3xx+ range and make sure you're providing something of value (at least perceived value) and if there is enough traffic, which I assume you researched, then you could be on to a winner.
3 words: Split TEst Accelerator. Learn it, use it. It comes with a PDF (like a short ebook on conversion optimization) with a TON of absolutely awesome ideas about what to test, how to test and - where to get great ideas to improve your salespage. It's not cheap, but it's a VERY solid product by a very smart man, PhD and all, who dedicated thousands of hours to conversion science and has a lot to share; not only his personal knowledge but golden tips from top internet marketers..
http://www.splittestaccelerator.com - and no, it's not an aff. link
in regards to the page itself: Get rid of centered formatting, it hurts! And yes, experiment with header(s), name your blocks of text (subheadlines are important to allow people to navigate your page easier without having to read everything), add bullet-point based lists of benefits and short summaries of what you have to offer (some of them could be placed as side text inserts - you know, like they do in magazines and newspapers to emphasize the most important points of current paragraph), add more images but have them meaningful, not just dollars flying and stupid retarded chicks smiling with an airplane on the background).
Design-wise I would make the page - yeah - "more professional" - looking more like an industry magazine or newspaper-look.. Not those farticles though, but something more government-looking, more shades of grey.
Also they say that adding images of your "boxed" info-product works.. As if you were shipping DVDs in a nice box...
@nefig - Whoa. Properly-integrated Taguichi testing? Me likey. It's not cheap, but I might well still give it a look. Thanks for the share!
Agree with what others have said about your lander and raising the price point, and also would suggest changing or getting rid of the header image all together. It's super plain (no pun intended) and probably hurting conversions.
hey faction, great work on the effort so far! I dabble in Clickbank from time to time and would be interested in promoting your product. I work in aviation myself and started up an aviation based site a long time ago with the intention of promoting aviation related products. Ran a few camps on FB and got some really good CTR as well. If I get any ideas, I'll pass them on
Yeah. Thanks heaps for the advice guys. I need it! Getting right onto these suggestions.. Will pause my traffic until I fix my shit up. Having a look at some better optimizepress examples, taking up all of your awesome advice and will get onto some Photoshop graphics as well.
Does anyone want to hook me up with a good value designer and / or copywriter, should I feel the need to enlist one?
Ahh you're back sir good to see you here and I'm very pleased with your diversity man! I'm sure you've loved putting this together as it truly is your passion and you've certainly filled a niche!
Keep split testing and contacting successful dudes on CB they will have a wealth of information for you really hope this takes off man!
Aight guys so I have made my LP a bit better with your suggestions. Gotten rid of my shitty banner, included a few photos, made a lot of bullet points, gotten rid of my coloured boxes, come across as hopefully really simple, really easy to read and to the point, whilst selling that fucker right up.
I also upped the price, but not to what you guys are suggesting. I dont feel like I would pay over a hundred bucks for what I have so far, so I'm not going to try to charge that much. I'm still only selling a guide and my site doesn't really look like a brand... yet. The end of my landing page expresses why it will soon be sold for $140 each and that is completely true. I am going to make the best trail map ever of Australia and list all of the operators to potentially employ newbies. I thought I would make a google maps one and then add it to a members only portion of the website, and you are only a member if you pay $140.
But even now, I mean, im not balling in cash like you guys, but im paying 8 bucks for advertising, per day, at around $.11 CPC on facebook and today, sold 3 at $46 each. I dont know the ROI equation but I assume its what? Almost One Billlion%?
Eventually, im going to hook up a website like what POFpro has, thanks to the suggestion of a mad dog that PMd me by the name of lancer. I have bought the flare theme but it was doing my head in, so I just made another optimizepress page and thought I would flare it up when my trail maps and $140 price point is ready. Then I can just be all like BAM! Relaunch bitches.
So for now, I'm hell (country west Australian talking getting into me) keen to just hear so further tough love, or standard love, from you guys.
But I have reached my initial goal of my internet marketing endeavours paying for STM membership, plus they are also paying my rent which is pretty sweet.
I have some sexy other ideas for AM in general as well, which is pretty exciting, angles I have never seen tried and the like.
It's weird, this is all because I'm living by myself again. I'm working full time and unlike you guys, don't wanna change that, but when I get home, im smashing the gym and my IM endeavours. I would usually just sit around and talk shit with my housemate but now everyone in my dainty little isolated town has 'relationships' lol. Im really happy that whenever I am finding myself in need of a hobby, I naturally gravitate towards life enriching stuff like STM, like advancing my Japanese language repertoire, like going to the gym or trying to hit on some girls. Success in the latter will see my productivity decrease markedly. But meh
Originally Posted by faction
Its mad because I'm also learning Japanese. I'm going there again at the end of June. Its the best place on the planet!
Have you seen the body weight workouts like on here (http://baristi-workout.com/). That's what I'm trying to do at the moment (none of the advanced shit like human flags though!)
Not here to sound bad or so but forget the flare theme for now and work on your COPY. Your headline still sucks and there is no proper value proposition what's the site about and what the buyer get. "An industry first"? Really who cares about that? Your site will sell with the current design that's not the problem but please update your content.
Here are some suggestions:
- Remove the updated line, nobody gives a shit about that and it looks bad if you don't update it weekly
- Remove the cessna image, what purpuse has it anyways?
- Create a proper above the fold landing page (using a hershot image to the left and some bullets and CTA on the right)
- Talk about the benefits the user gets once they're ready to get your book
- Rename the CTA (get instant access sounds more like a membership)
These are just a few of the optimizations which can be done to get more out of your advertising buck. PM me for a personal talk...
Originally Posted by nusolutionz
Ill update it all with your suggestions tomorrow night, gotta sleep now though.
As for the Cessna image, it is the same image in my highest performing ad, so I thought it would be good to chuck in there, thought it would create a bit more of a connection for them. It is what they all want to fly anyway.
Yeah guys, tear my sales page to shreds, I'm not scared. That is completely why I am here, because I innately know it's still shit, just a bit better than it was before. Wash, rinse and repeat
Originally Posted by lancer
Originally Posted by faction
Ill update it all with your suggestions tomorrow night, gotta sleep now though.
As for the Cessna image, it is the same image in my highest performing ad, so I thought it would be good to chuck in there, thought it would create a bit more of a connection for them. It is what they all want to fly anyway.
Yeah guys, tear my sales page to shreds, I'm not scared. That is completely why I am here, because I innately know it's still shit, just a bit better than it was before. Wash, rinse and repeat
I have updated it again Maybe a bit better?
Originally Posted by faction
Originally Posted by nusolutionz
That is something which has to be tested though. I don't like to make assumptions based on my guts, you know :-) A proper video introduction of the product might work wonders, who knows. Hence, even a newsletter might work better before them pitching the ebook into their face. But doesn't matter what you test, the copy has to be solid.
I am not an expert if it comes to copywriting (have my own contact for that) but from a visual point of view there is still plenty of room to improve the site...although I like this one the best so far, good work.
Love the action in this thread, real sense of community!
Re:copywriting - there are quite a few pros @ Fiverr that can do wonders for your copy for $10-$15. Sometimes I go there and order few gigs $5-$15 each just to get additional "styles" for my lead copy, titles or even the whole thing and test them on real traffic. The thing is - you can only get so far using your (1) set of braincells. Spend a bit on variations coming from different people and you expand your testing abilities 5-fold, especially when you mix different ideas (that you got for $5-$10 each). Saves a lot of time, too.
For example, I liked this guy's copy: http://fiverr.com/irishguy1 - check him out, he can do voiceover, video script + video itself, write copy, everything. I ordered copy gig from him and it made a lot of sense; There are others of course, but this one I used myself and he's quality and responsive unlike many others that disappear for a week for example.
Keep on progressing, it seems you're getting real close to killer salespage here!
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