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Some FB questions (10)

04-12-2013 08:45 PM #1 kabouter (Member)
Some FB questions

I've got a couple of newbie questions that I hope some of the more experienced FB marketeers can answer. They might have been answered before, but I tried to search a bit and couldn't find the answers. If someone could help me out that would be great!

- When do you start your new campaigns? Right now I start them at 12:00 midnight in the time zone of my account. I've heard a lot of different things, not sure what is right.
- I use 202 as my tracking solution. Do you ever change the link after your campaign is running, or use the offer rotation option? I'm afraid FB will not like it.
- Do you link to red WOT offers through a LP, or do you let your LP link to a green offer, wait till it's approved and then swap the links?
- What do you do after a campaign has ran its course. Delete it and try it again a month later, or pause it and start it again a month later?

04-12-2013 09:02 PM #2 peterb ()

Oke, here we go:

1: Try to start a ad at the beginning or the end of your day 24:00 is good, this way you can get a full day of data and your ctr will be objective
2: You can do this and it should be no problem once you keep your landers and offers complient
3: Any promotion off RED mywot offers might cause problems with your account (BAN) it might hold up for a day, 3 days or even 3 weeks but in the end they will ban your account for it.
4: I will pause it, wait a week or 2 weeks and then give it a other run. (you can milk campaigns a for a long time if you pause it for a week or so after burnout starts to kick in.)
Im always trying to get the least attention possible for from the reviewers and reupping borderline ads over and over again might cause problems


Groeten

04-12-2013 10:04 PM #3 scitox ()

1. I'll start my ads when I expect the CTR to be the highest. For dating it would make more sense to me to start it at 7pm local time for example than at 1pm. Yes, you'll get an initial click burst this way, but from my experience the initial high CTR is important to keep a low CPC during the time you're running the campaign.
2. Shouldn't be a problem when you're running legit offers as long as you use a LP. If you're direct linking this is not an option. You don't want to have your ad linking to abc.com if you initially submitted an ad which was going to cba.com (which will be shown below your headline).
3. If you want to promote an offer with red mywot, cloaking is the only option to lower chances of an account ban (cloaking isn't 100% safe either though).
4. I never ever pause a campaign if I intend on running it later on again. If I want to pause a campaign for a few days for whatever reason, I'll lower the daily budget to $1 (and take that as a loss). From my experience pausing it for several days/weeks can mess up your ads completely. When running campaigns in a certain demo, I'll constantly make new campaigns running for that demo with different headlines & images. Typically I'll have 5-7 campaigns running for the same demo. This is to keep the burnout lower and keep my campaigns alive for a longer time.

Hope it helps!

04-13-2013 01:31 PM #4 kabouter (Member)

Thanks a lot both peter and scito, that clears things up a lot! Still you both have different opinions on when to start campaigns and to either pause it or decrease the budget.
@scito when you lower the budget do you lower it on a specific time of the day and when you increase it again as well, or don't you use any sort of rule for that?

04-13-2013 10:57 PM #5 scitox ()

Quote Originally Posted by kabouter View Post
@scito when you lower the budget do you lower it on a specific time of the day and when you increase it again as well, or don't you use any sort of rule for that?
I don't use a specific time when lowering the daily budget, I do when upping it again: right after midnight. The ads will have history already (good CTR) so they don't need the initial click boost then but you want to have the budget spread out through the day for lower CPC.

04-13-2013 11:45 PM #6 vaalion (Member)

Quote Originally Posted by scito View Post
4. I never ever pause a campaign if I intend on running it later on again. If I want to pause a campaign for a few days for whatever reason, I'll lower the daily budget to $1 (and take that as a loss). From my experience pausing it for several days/weeks can mess up your ads completely. When running campaigns in a certain demo, I'll constantly make new campaigns running for that demo with different headlines & images. Typically I'll have 5-7 campaigns running for the same demo. This is to keep the burnout lower and keep my campaigns alive for a longer time.

Hope it helps!
Ya pausing campaigns kills them for me, especially for males where I count on the high CTR and low CPC. Pausing resets that so you lose a lot of money initially getting them back to the low point... I keep the budget at $1 at a loss as well...

04-14-2013 11:51 AM #7 wramirez617 (Member)

scito nice knowledge bombs.

04-16-2013 11:27 AM #8 kabouter (Member)

Quote Originally Posted by vaalion View Post
Ya pausing campaigns kills them for me, especially for males where I count on the high CTR and low CPC. Pausing resets that so you lose a lot of money initially getting them back to the low point... I keep the budget at $1 at a loss as well...
The disadvantage of that I guess is that spy tools can still see your ads = higher chances of it getting ripped.

However I do it like that as well now. The most important thing I think though is when to start your campaign, for some reason after midnight is always the best for me, if I start it like at 6pm (which logically seems the best for dating) my CTR will be horrible.

I tried it yesterday exact same campaign and went from 0.5 to 0.1, might be variance, but I will only start campaigns at midnight now .

Thanks for the help everyone!

04-16-2013 12:11 PM #9 zeno (Administrator)

Yes don't 'start' campaigns near the end of the day. FB ramps up your volume of crappy impressions in order to hit your budget. Obviously if you want to spend $50/day and you start the campaign with an hour left in the day, FB is going to try and send you $50 worth of traffic in that hour. Best time to start (CTR-wise) is generally just after the turn of the day.

04-16-2013 09:03 PM #10 peterb ()

:O:O

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