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how many impressions do you consider to be significant/actionable? (9)

04-09-2013 10:39 PM #1 mothpockets (Member)
how many impressions do you consider to be significant/actionable?

Hi, noob here, couldn't find this anywhere by searching.

04-09-2013 10:51 PM #2 2modest (Member)

i use 3000-5000 impressions

04-10-2013 12:23 AM #3 frgmnts (Member)

20k+ impressions for me, ive had images sit at 7k impressions and had like 0.09ctr and then at 20k+ impressions, it was @ ~.25+

04-10-2013 12:32 AM #4 mothpockets (Member)

did you find that was related to time of day?

04-10-2013 02:10 AM #5 szmudo (Member)

I don't look at impressions really, I try to make my campaigns profitable or at least break even as fast as possible by checking which lander etc converts best and generally have a really deep look into my stats when the first traffic arrives. Then I let it run and monitor, and mostly make decisions after a day.

04-11-2013 02:06 AM #6 szmudo (Member)

Ahh, I got that wrong hehe. You were talking about banner impressions to figure out the highest ctr banner Yeah also around 10k impressions...

04-11-2013 02:45 PM #7 caurmen (Administrator)

I tend to use a calculator (actually one that Julien on these forums pointed me to) - http://statpages.org/confint.html

That lets you know exactly how confident you are of your CTR given number of impressions, number of clicks, and a bunch of other things.

04-11-2013 10:39 PM #8 mothpockets (Member)

that calculator's sick, stats ftw!

04-12-2013 12:03 PM #9 caurmen (Administrator)

It kicks ass.

You may also find http://visualwebsiteoptimizer.com/ab...ce-calculator/ useful for split-testing landers - the math's rather different, and it's easy to get confused.

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