What Would You Do Here? (11)
I'm trying to get my lodge cranking up SEO wise.
I would happily call myself a SEO noob. I don't have the patience to tame that beast.
For now I'm wanting to rank numero uno in NZ for:
Wellington Wedding Venue/s
Wellington Luxury Accommodation.
New Zealand Luxury Lodge
Any quick tips of what I should change to make that happen. Or people I should hire to guarantee it. Basically I'm asking what would you do in my position to get the results I'm looking for?
Yay 
My 2 ringgit on this....
Since planning a wedding often starts with either a wedding planner or catering....why not go annoy a bunch of those places locally and have them do youa 2 for....
1) by recommending your place to clients
2) linking to your page via their site....I imagine this would be a high link value to you in googles eyes...wont take but a few quality sites or even fanpages linking in to really help things out and also drive targeted traffic...
you could expand this further as well beyond the local mom and pops to authority sites in the space that talk wedding stuff....there are a shit ton of them.....but again if you can get a link esp with some anchor text that you want to rank for in the link....i bet that would kick your site into overdrive....
oh and outside the whole online thingy.....one thing thats big in the USA are bridal shows....aka you rent a booth and book people.....alot of people that I know that usta work that space (wedding based) placed a very high value on having a presence at these shows....with the added bonus if you sponsor as well you can often get a link from the event site/page.....
I know it sounds old school and shit but it works.....
Yo polar!
The idea of hitting up wedding planners online I like. I will start stalking some local ones.
We are onto the shows already, got a lady that represents us in US and Europe.
Churr churr!
Here is what my SEO buddy said regarding your website. I barely know how to spell SEO, so this all sounds like Chinese to me.
Your title is the same on each page, which is a no-no for optimization. Change the title to match relevant search terms. Find these using a keyword search tool.
Right now your logo is wrapped with an <H1> tag, which is a no-no. Get rid of the <H1> surrounding the logo on all pages.
Change your first <H2> tag on each page to <H1> and make it unique to each page and more relevant. Find these using a keyword tool. His example was change the heading on this page to something like "Private Corporate Retreats in XXX, New Zealand. Book Now" but that's without doing keyword search, so there may be a better alternative. Make sure each page only has one <H1> tag and they are unique.
Your robot.txt is empty, it should look more like this. Basically block duplicate content, shopping cart pages, privacy policy, etc. The incoming links are dispersed amongst all indexed pages, and by hiding the pages you don't want users to see in search results, it makes the other pages more potent.
You don't have very many backlinks to your website. You need more, but they need to be quality websites. Here is his.
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Honestly, I don't know if any of that even makes sense. Just trying to give back a little 
Get yourself listed in Google Places etc
Try and get your local paper to run a story on you - usually they have nothing to write about, throw em a bone with a celeb angle to get them hooked 
. They'll link via the article.
Add a Facebook Fan Page / Twitter account - Google uses Twitter data in rankings
You could always try and buy links for the top 20 places for websites ranking for: "Wellington Wedding Venue/s" gets expensive, but powerful
SEO is quite simple there's on page but that doesn't account for much anymore. For page is the primary concern.
With off page SEO there's 2 things.
1. Domain weight
2. Link weight
And Link weight is derived from domain weight.
So what does this mean. You need people linking to you. If it's lorenzoisasexyboy.com the weight of that link matters but very little. Where as an inbound link to you from BBC.com would carry a ton of weight and validate your site as an authority.
So you have to get links. There's a ton of strategies for this from paying, link bait, PR, etc. Tons of services, websites and guru shit out there on this. You're a smart guy.
And that's been the magic SEO for years. Although lately they're starting to look at another factor and that's bounce rate. So make sure your site is engaging and doesn't suck.
By the way SEO is very boring, but a necessary evil.
That is all!
As Smaxor sad you need more domain trust. The easiest way to do this is a press release distribution, by example here you can see the list of very trusted sites where you can get a link from.
Golden rule: 1 page = 1 keyword
You basically create 1 page and optimize it around the keyword you target, in your title tag and in the content.
I'd stay from over-optimization (h1, keyword stuffinf, url stuffing etc.) since your website is very young and "weak" in term of SEO
Cool project! Here are my recommendations:
On-page:
1) Everything Walt - er, I mean, w3061 - says is correct. Do all of that.
2) If you can, use the same keywords in the first paragraph of text on each page as you use in your H1 tag. Also, make sure your title tag is the same or similar to/as your H1 tag, and make sure it hits the same keywords. DO NOT keyword stuff beyond that. In order, the most important on-page elements are title, H1, everything else.
3) It might just be my location in the UK, but it feels like your pages are a little sluggish. May be worth looking at loading speed optimisations. My personal belief - and I'll admit I have no evidence beyond experience for this - is that Google takes more account of page load time than they say. In addition, faster page loads reduce bounce, and lower bounce rates mean higher ranking.
4) Make your alt tags human-readable. Some of them have dashes between the words, for example. I believe Google will interpret that as a single keyword in an alt tag.
5) Do you have a rel=author tag set up for those pages? If not, I'd highly recommend it, and link that to your lodge's Google Plus profile. Having an image appear by your search results is killer.
6) Get yourself some videos, if you can. Google likes media-rich pages. Use rich media snippets, SEO them too, and you've also got another source of incoming traffic.
7) If you don't have a sitemap set up (I couldn't find one but I didn't look very hard), set one up. It's useful for faster discovery of your pages by Google.
Off-page:
1) Pinterest! Your material's ideally suited to Pinterest, particularly if you pin things like pictures of weddings taking place, families having fun, etc.
2) YouTube, as previously mentioned. You can tap into all sorts of local-interest searches with the 'Tube, and then drive traffic back to your page. Do a minimal promotion of those videos to get the on-screen overlay at the bottom, and link to your Lodge.
3) I assume you're on all the usual review sites? TripAdvisor etc? In the UK at least, a Tripadvisor link or rating on your site is also a very useful social proofing signal.
4) Old-fashioned pre-Internet PR is a great way to get links for this sort of thing, although I suspect you already have your offline / semi-offline PR cranking?
Hope that's useful!
A few things I've noticed of late.
- Make sure the basic on-page stuff is taken care of. Include your primary term/s in your title tag and also your descriptions. Hygiene more than anything.
- Link internally using non-branded terms to high priority pages.
- obtain links from contextually relevant ages but more so contextually relevant, aged domains
- news sites (brand anchors)
- links from high authority domains. .org, .govt, .edu, high pr .com or .co.nz etc. (Copy the back links your top, high ranking competitors have
- domain diversity
There are several crucial steps I take in each of my SEO campaigns... as some people mentioned above, you need to fix your on page stuff, it's relatively easy (for example, I can see that you do not have descriptions on all pages)
Most important in SEO is "off page" SEO, aka backlinks from relevant sites + social media (social media influence is growing with each new Google's update. Consequently, now I can easily rank any website using only "social SEO")
Backlinks - although Google tries to minimize their influence, this will stay VERY important (hire someone to do the following)
1 - analyze competitor websites
Get a list of top 20 keywords in your niche, go to google.co.nz, google.com (us) google (japan) etc, search all those keywords, get urls of all top 3-5 websites you find in the search results. Then use a tool like ahrefs.com / majesticseo.com to get the list of top backlinks this websites have. You only need to note top 10-20 backlinks of each website.
After you have the list of top backlinks from your competitors, you will need to work to get your website link on those pages, you may need to call or email etc... its very important.
2 - find relevant directories
There should be a lot authority directories related to your niche, some of them are paid, some are free etc. You need to try your best to get your website link there. Do not limit yourself with NZ.
Tips: do not over-use your keywords in a linking process. Try to link inner pages when there will be a chance (for example, link golf package page at golf related directory or website)
Social activities
Use facebook search to find popular pages about your niche, it can be anything. Prioritize those who have more fans / likes. Then, you will need to contact the owners and ask them to make a post regarding your website with a link to your website (you can also use the link to your Facebook page too. Offer some prize or money to a page owner)
Do the same using Google+.
On-page notes
- Please make sure that all content on your website is unique and well written
- Make sure that all pages have unique descriptions & titles
- Update your content regularly (add an article or a page, or edit / add content)
This should help you in getting the decent results.
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The site loads very slow, is there only me who experiences this?
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