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Using Cross Promotion Networks (CDNs) & other emerging traffic sources for affiliate (9)

04-02-2013 08:20 AM #1 jamescoops (Member)
Using Cross Promotion Networks (CDNs) & other emerging traffic sources for affiliate

Hi All

So a big trend at the moment in mobile ads is the growth of cross promotion networks (CDNs). These offer ad / install exchanges for developers but are also opening up to paid ads. The likes of Chartboost are actually getting bigger (and better funded $$) than many of the mobile ad networks.

Now many of these networks represent an excellent potential source of traffic for affiliates. As many of the networks (mobpartner etc) increasingly become focused on app offers this opens up opportunities even where there are restrictions on affiliate activity (you can promote other apps, not premium SMS offers).

The other big growth area is App Discovery Apps - again, whilst no affiliate is gonna get on the tier 1 networks (App Gratis etc) there are now 100s of these apps out there all looking for customers... Is there an arbitrage between the price you can get for a download from an app developer as an affiliate vs what some of these Free App a Day guys charge?

We've done another market map of all the CDNs (top left), App Discovery Apps and some other related services we found here:

http://www.mobyaffiliates.com/blog/m...infographic-2/

Hope this will provide some new ideas for traffic Anyone have any luck using the cross promotion networks? Spreadsheet to follow.

04-02-2013 10:12 AM #2 deondup (Member)

From my experience they are not very keen on working with affiliates. Chartboost for one will only allow you to run an App. if its not already being promoted by the developer and they prefer SDK integration and CPI.

In general there's not enough fat in the payouts to make it work. If you are a developer however, these are great places to build your audience.

04-02-2013 02:42 PM #3 caurmen (Administrator)

CPI - cost per impression?

Integrating with an SDK isn't necessarily a problem... What were the limitations you hit there, and could they be solved with sufficient application of coding?

04-02-2013 03:16 PM #4 miket (Member)

Quote Originally Posted by caurmen View Post
CPI - cost per impression?
Cost Per Install.

04-02-2013 03:39 PM #5 caurmen (Administrator)

Aha.

I R app newb.

04-02-2013 09:21 PM #6 jamescoops (Member)

@deondup Agree will be tough to work with the Tier 1 guys like Chartboost (funded by Sequoia) - am wondering though if the Tier 2, Tier 3 guys are gonna be so strict ...

04-02-2013 10:51 PM #7 deondup (Member)

The issue is that it does not work like an "ad network" since most of it is based on exchanging traffic. The ability to buy traffic is more aimed at App developers in the system that haven't got enough credit to swap so they can buy more.

The biggest problem is that you can't use an affiliate URL and use postbacks. The SDK gets integrated to the app and works off that by going directly to the App store - obviously only 1 person can do that per app.

While its not great for affiliates it does open up a LOT of opportunities if you have your own apps.

04-02-2013 11:11 PM #8 colin (Member)

It seems like SDK integration is required and they work mostly direct with developers.

Also I think lots are incentivized since they use virtual currency and other types of rewards.

04-07-2013 07:58 PM #9 jamescoops (Member)

I'm certain some of these guys operate like ad networks in terms of selling their inventory to anyone ... let me check / confirm which ones and I'll post the info back here ...

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