Hi everyone, I just tried to buy traffic from a platform and they offered me this:
Dynamic Variables
Search Keyword: {keyword}
User's country: {country}
Traffic Source: {sourceid}
Bid Amount: {bid}
May I know what's the function of it and how to use them?
If you could give me an example that would be really helpful.
Thanks.
Depends on your goals and tracker you'll use. Some use these variables to track everything in details and to optimize later or/and use some of them to create dynamic landing pages. Here are two examples:
http://stmforum.com/forum/showthread...-tracking-link
http://stmforum.com/forum/showthread...king-url-on-lp
I use variables to dynamically insert keywords on my LPs and it definitely helps with CTR and CR.
In order to optimize your campaigns, you're going to need to track as many variables as possible including ad ids, match types, etc.