Gambling offers on adult sites? (8)
I've been seeing these around every now and then and I'm really curious as per the ROI and the targeting for these markets.
Anyone have any experience running gambling offers on adult sites? Care to share any tips?
I'm just curious if it's worth throwing up a campaign or if I shouldn't bother. Trying to find creative offers to run rather than just the same, bang girls in your area stuff, you know?
Any tips from anyone running these would be great.
don't curious. Just launch and see it yourself. In this game, you have to test it yourself instead of "listening" to others. "I heard people..." "he says..." "they say..."... All these are not gonna help you a lot until you really down to it by yourself.
It could be something that is "new" and no one has thought of it, and if you run it and see good result, you are gonna be the pioneer in it and make shit load of money. However, if it doesn't, just move on and test the next idea you come up with. Not a big deal because it's always about testing.
My 2 cent.
Yeah, I know, but I was just wondering if I could get some feedback beforehand :-P
Pretty solid guide here if you missed it...
http://stmforum.com/forum/showthread...rt-in-gambling
and here...
http://stmforum.com/forum/showthread...s+trafficforce
^^^THAT is what I was looking for...thanks!
My advice would be....unless you have a 20-25k budget for this you wont be able to test it properly....
and a lot of the brands don't like adult traffic....not saying all....but often the big well name brands that convert the best don't like it....clearly stated in the TOS....and the ones that do you might find your gonna be working with a very high CPA (requires more testing cost)
and be prepared for 1996 tracking...alot of the operators have little to no tracking (some you can't even pass a subid let alone fire a pixel)
And lastly the guide Eagle wrote....
Before you go an try to make "trap profits" running eagles method.....do remember casino is all about player value.....much like dating......if you over promise shit and you are working on a cpa....gonna tell you right now thats not gonna work out well for you....you will get booted off the cpa....
Best advice I can give for casino is ....its not the quantity of leads...its the QUALITY of leads that matter most...
ya I'd listen to polar on this one - don't take advice from a guy who ran every company he touched into the ground and robbed all of his friends / affiliates alike without blinking. Also I wouldn't follow a guide written on promoting gambling by someone who has never promoted gambling lol, those guides all crack me up because anyone who has been an affiliate more than a week could see through the hollow bs that the author had never ran a campaign in his life.
I'm running gambling for a couple of years, I pretty much agree with polarbacon here. Lemme chime in here. For an easier overview, I'll list it up:
1) Gambling can work on adult. Gambling can work on any traffic. It's not like your regular campaign, you won't convince somebody who's not interested in gambling at all to suddenly start betting. You gotta offer something special, like a deposit bonus, a new game, hot live dealer chicks to catch their attention and get them to sign up or maybe a special bet promotion for some major sports events like the Champions League stage etc.. Quality is and can be an issue here for sure, especially if you're running CPL which is pretty uncommon for gambling affiliates as it's wasting money from the affiliates end.
2) I disagree with polarbacon about gambling brands not liking adult traffic at all. They simply don't care. The perfect scenario is to setup a seperated account for that 'low quality' traffic and you'll get your CPA / baseline adjusted based on of it's paying back for the operator or not. On rev share, they don't really care about quality since you get a % of their profits. Many affiliate managers are getting paid / getting bonus (at least higher positions) based on first deposits per month, therefore they tend to do everything to keep you sending first depositors and try to adjust as good as they can for both sides.
3) Generally most people are running make money offers based on martingale on adults / torrents. Those players usually have much lower value and therefore an adjusted CPA. NEVER EVER mix 'real' casino players with make money players. Get seperated accounts. Often enough you'll find CPAs for makemoney in the $200-250 range while casino players will pay $300 - $350 / higher depending on quality and country with a similiar baseline. A lot of pop unders you see on adult / torrents are direct media buys from what I know.
4) Tracking is an issue. If you have a good relationship they'll insert pixels / postbacks but most of the time not for fresh affiliates. Playtech is a software that's running for a lot of big brands and it supports pixels but they have to be set manually by the operator. In the next months a couple of big brands are going to switch to a new tracking platform which should show better tracking by the way.
5) Money in gambling is in rev share. Personally I prefer no negative carryover deals, means your balance is reset every month, normally for a little bit lower revenue share %. It's a little bit of a pain in the ass if somebody hits a jackpot for let's say 50k and withdraws the money without a NNC deal included.
6) Fully agree about the budget polarbacon mentioned. Rev share normally pays after months of running therefore you really have to be able to run with a huge budget here. No matter it's CPA or rev share, with CPAs ranging from $200+ just do your maths.
7) If you're on CPA get prepared for adjustments on your deal monthly / bi-monthly. Wiht a higher baseline, your CR can change dramatically. Just an example, given you select a CPA deal with a baseline of $25 for Germany, this is quite a sweet deal as the prepay cards a lot of players are using are 20€ which normally cracks that baseline. If they adjust to $30 baseline, you'll need them to deposit a second time to get your first depositor => CPA paid.
8) Forget about poker. More money in casino, poker traffic is comming for I'd say 80% from a handful of MAJOR affiliates who are running communities / news sites. You won't be able to compete with them at all and you need winning players to stay / get bumped on those offers which is really hard to get.
9) Regarding the Eagle guide: missing a shitload of crucial information, without praising myselve, I prefer my guide over his.
Hope I haven't missed anything crucial, if so, I'll update here later on 
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