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If your site had 5M pageviews/month... (23)

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1. Would you run adsense? If not how else would you decide to monetize the traffic? CPA offers? What kind? Or run ads from a network other than Google? Would love some insight on this.

2. How much money would you expect to make off 5M pageviews/month?

3. Does Google get suspicious if most or all your traffic is direct and not from search? My traffic comes from my newsletter for my largest site. It's all clean US traffic, nothing shady.

Would love to pick the brains of the smartest affiliates!

Thank you!

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1. You will make a lot more with CPA offers rather than Adsense. Even more if you develop your own products over time and own the full value of the sale.

2. Impossible to answer without knowing the theme of the site / demographics / engagement level etc

3. Why do you care if you are not dependent on search anyway? Which, by the way, is a great position to be in.

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I don't care, I just want to make sure Google doesn't have a rule that says a certain % of traffic must come from search, or will think I am frauding because all traffic is direct.

But yeah I figured if I could own the traffic source, I'll get the chance to play with offers and test things without spending anything. It'll all be profit.

Right now I have a lot of traffic coming to the site and I'm trying to figure out how to monetize it. It's about upscale products. The visitors are affluent and from the US. So running CPA offers like diet or credit reports or similar offers will look out of place on the site. I need offers that match the upscale theme of the site.

My first campaign (with cj.com) generated over 500,000 ad impressions but no sales (but then again I was pushing things like web hosting, and phone service, just to test). The traffic is there so I don't care, I just need to figure out the best way to monetize it.

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You could try http://buysellads.com/ combined with Adsense, you could also sell ad spaces on your site directly to media buyers. Adsense bans can happen at any time for ridiculous 'reasons', so be careful.

If you get barely any organic traffic and don't plan on getting more, then it gives you more freedom to use popunders, interstitial ads and even content locking lol. These kind of ads can hurt your rankings and I wouldn't use them with Adsense. It really depends on the nature of your site and what kind of user experience you'd like them to have.

If you want to promote CPA offers, take into account that the offers may not accept certain countries. So to monetise all of your traffic in its entirety you'll need to either use geo redirects, promote global offers, or use an ad server to display ads for the correct geos.

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Kyuss thanks for your reply. I wasn't aware of buysellads and this just opened up a world of opportunity for my site and others I have in mind, the gears are turning in my head.

Do you know of any split tests out there for adsense vs BSA?

Any other sites like BSA?

Thanks man, this could be the start of something good.

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Is this all usa traffic? or is there anything else as well geo wise...

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It's all US traffic, maybe some canada and foreign but it's very small.

Any ideas polarbacon? I can hear the gears turning in your head as well.

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I'd test Adsense + the most generic aff campaigns I made with followup sequence to see if I get traction and can capitalize on emails.
And keep the solution with the best eCPM.

Both case depends a lot of the volume of advertisers and the competition in your niche (Adsense) and your demographic data (aff campaigns).

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I would check Google SERPs for your major keywords, this should give you some ideas about the most profitable monetization methods in your niche.

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Definitely split-test with Adsense. I've got at least one site where Adsense kicked the ass of any CPA offer I could find.

(Why? I strongly suspect that it's because the site attracts brand advertisers. Certainly the CPM on the ads was way above the usual for that niche.)

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This -> KISS

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match the right products against what you are showing on the site. Not hosting for a site that reviews shoes

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With 5 million page views per month, my first thought would be to gobble as much traffic as possible in to a mailing list incase it disappears. Not easy with such a huge pool of users, but it gives you some long-term foundations.

Then I'd use OIOPublisher to rotate CPA offers per country until I found a winning combination. Even 1% of 5 million page views is a lot of eyeballs. Think beyond just your core American market.

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Finch, the traffic is coming from a mailing list already, and yes I have a subscribe form on every page at the top, very important to capture new people. From what I gather, AdSense is still king of automatic monetization.

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No worries man, a good way would be to max out your Adsense ads per page which is 3 with an additional 3 link units (optional), then you can monetise the rest of your space with a different ad network (e.g. BSA, CPA) or any other method. You can't use contextual ads with Adsense (i.e. Clicksor).

Agreed!

Yeah, this is a huge one. I had a site about law, lawyers etc. which got ridiculous CPCs from Adsense.

Use the google keyword tool to get somewhat of an indication of how profitable your niche and keywords are, make sure you sign in to a google account or you can't see the 'Approximate CPC (Search)' column.

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Just looking for some non US traffic...

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One other thought here: A lot of times at the bottom of articles, there are links to other articles, but they are not native to the site (they take you to other sites). They look just like the site's articles though, they don't look like ads. I think one of the platforms that does this is called taboola or something like that.

Does anyone have any thoughts on those or ever use them?

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UPDATE

My email newsletter is doing quite well, I am getting over 100,000 newsletter opens with every campaign. I whittled down my list to about 1 million subscribers after removing bounces and freemail accounts.

Total Opens 121,058

If I send out my newsletter once a week, it would amount to 500,000 opens per month. 1 million if twice a week. I still haven't focused on monetization yet. I am running cj ads but they really don't convert. My traffic is affluent US readers who have credit cards and may whip them out. I haven't quite come up with the perfect idea to capitalize on it.

Next three things I need to try are:

- BuySellAds ads in newsletters
- Sponsored content (advertorial) in newsletters
- Adsense on website

Any other ideas or suggestions, please let me know. I feel like I am sitting on a goldmine of free traffic and don't know how to monetize it.

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Liveintent - they serve ads in email. I've bought from them and its really expensive traffic so you could probably monetoze quite well through them. They are quite strict with content though.

You can also contact some list brokers ?

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Thank you, I found LiveIntent in my cache but I had never followed up. I just signed up for their demo and will be applying for it. Any other companies like this? I'd love to find a broker for advertorials. My articles get a lot of clicks and they would be a marketer's dream because people don't regard them as ads. I can serve up 1,000+ clicks. I'm having a hard time finding a good platform for selling sponsored content other than doing it one by one.

List brokers - I'd never share or sell my list. I actually kind of respect people's privacy and besides the list I have is very valuable and very clean.

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Maybe.. just maybe..

Run your list to a few clickbank products with Squeeze pages front end, and see which vertical response best with your traffic. Then focus on creating a funnel (front end back end) for the 2 best verticals you tested out.. It won't take you more than a full week to build a serious sales funnel. Alot of stuff you can buy resell/copy/rewrite/hire ghost writers etc.

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I would run adsense in conjunction with other advertising platforms for sure. You can use multiple platforms, just find out what works best for you in what spots. You could even experiment with content locking on some premium pages if the demographic is shitty.

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Can you help me please with contact - Liveintent
Skype or email will be perfect!

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