Home > Paid Traffic Sources > Mobile

---

The Used an Abused Sweepstakes LP Formula (13)

---

I'm sure most of you have seen this LP, or some almost EXACT variation of it

Simply googling "I was just visiting this website and I got a notice I was eligible for a reward!. I couldn't believe it!", nets 300+ results, with many variations of the same landing page.

So here are some thoughts, and perhaps some of the more experienced Sweepstake affiliates can shed more light?

1. Have the banner you used (300x50 or 320x50), in the LP itself?
2. Have a count-down timer, preferably 2-3 minutes
3. Have a geo-location call-out script (preferably city, but province/state is also good)
4. I've seen some sites have news-agency / Site-secure certification logos
- others call out the carrier
5. Some LP's have an MP3 that plays (congratulations) upon loading. Mostly desktop
6. Popup on load/exit (probably desktop)
7. The same exact Testimonials. Creativity not required...?
- testimonial 1 recommend same geo-location as user
- 1-3 testimonials on average, some have 5-7
- photos of users with the product. Interestingly, I've seen arbitrary gift-cards in iPad/iphone-only LP's.
- some LP's feature only the user hands holding the product (iphone/ipad)
- testimonials consist of clever copyrighting (all typical user objections are reversed)
8. Some kind of trophy/award picture
9. body and footer call-to-action, with timer
10. 3 products, yet 1 out of stock
11. Instructions (ie. step 1, step 2, step 3) for better call-to-action?
12. "Get listed here, send us a picture" credibility boost
13. FAQ, Terms, Privacy, About, Disclaimer (all 404 of course)

14. Some LP's are static.
- They don't support all device resolutions.
- I've seen 1 jQuery page

15. Clearly robots.txt & noindex was not involved
- also, some of these sites allow you to check their directories for other offer LP's

Bonus thoughts?

Cheers

---

Is that your landing page/domain?

---

Nope.

---

Its against the rules posting other people landing pages.

---

Fixed

---

yeah man thats not a nice practice... You wouldn't want me posting your landing pages now would you?
Please remove that thing fast...

And as far as your question goes, why don't you build 10-20 completely different landing pages and simply test for yourself? Sorry if that sounds stupid to you or so, but it's the truth... Don't overthink/plan, just do it, Nike ™

---

If you find network/offer that accepts timer and testimonials
than your landing page will work as is.
Its abused, but not that much

---

I think you will find that the vast majority of affiliates who run landers which have been used and abused don't have a clue a lot of features are placed on the landers. Usually the original lander creator has done 90% of the testing, and the rest of the affiliates are just messing with creatives, traffic source optimizations, and split testing other landers they found.

I'm not exactly sure what your question is for this thread? Are you asking what features make landers work?

---

More or less, what other features are complimentary to these common landers?

Maybe something I didn't catch in my list?

---

I think you're too focused on the technical part.
Maybe you should get the whole picture first, and think about angles, and the rest will flow

---

Let's say I'm promoting for spain, what kind of angle would be an example?

---

I'd look at the Google trends in this country, to have a starting point

---

That's a relatively concrete list but I'd separate it into web/mobile if you really want to itemize the LPs as there are key differences.

I'm a web sweepstakes AM - it's all I've run for 2 years now. I've tested many things, from different geoIP data providers to a/b testing pictures of 'past winners' (the cute ones always win).

Most recently I did an exhaustive test of LP variations see below for a few examples):

"le originale"












Which one performed the best you might ask? Ah, well I'm afraid I cannot tell you! This takes days of work, and 100,000's of visitors and 1000's of clicks.

I can give you a few basic tips:

a) Audio helps
b) Displaying the user's city is essential (MaxMind = poor, but better than listing the country).
c) The translations are uber important. Sure you can get some quick translation from OHT and plug it into a LP - go the extra step, get a local to check your LP, he'll find some linguistic intricacies that you'd never pick up on.
d) a/b test translation sets / not just LP designs
e) Be sustainable - don't run instant winner when the advertiser/aff net says you can't, do you want to make a few bucks over a few days/weeks, or have a sustainable income for months/years?
f) Make your own creatives - jacking LPs and banners off WRW might help you get started quickly - but you'll have absolutely no competitive advantage. How the hell do you want to reach $xx,xxx/day doing that?
g) Take advantage of those spreadsheets you get from your AMs - offers sorted by revenue, what's that tell you if there're offers listed top 10 that you're not running?
h) Replace the 'if it ain't broke don't fix it' mentality with 'always be testing'

A little motivation for you slackers - with the work I put in, I managed to reach $xx,xxx/day on France alone while it was hot.

At the end of the day if you want to be successful in the long run, you gotta put the work in your self and/or take a slim margin

---

Home > Paid Traffic Sources > Mobile