Home > General > Affiliate Marketing Forum

---

Dating offers: mainstream or adult? (13)

---

Hey guys!

Hope you're doing well! I have a couple of questions for you and I would appreciate any kind of feedback based on your experience. Technically, this question is primarily meant for dating affiliates with mobile traffic, but if you're running web campaigns your contribution would be helpful too.

I assume some of you when entering/working in the dating niche at some point were choosing between running adult and mainstream/traditional offers. Some of you might have chosen one niche, some might be running both. I'm curious to know:

1) If you chose adult over mainstream/traditional, what were your reasons? Why did mainstream/traditional lose? Probably the most common answer will be that adult offers convert better (although feel free to confirm or refute this statement), but are there any other reasons too?

2) If you've tried running (are running) any mainstream/traditional offers (mobile or web, please specify), which ones were (are) the best ones in your opinion?

Thanks for your help!

---

1) Adult's easier to get going, lot less hassles of add approvals we always see on Facebook, POF etc and without the hassle of IO's and shit for media buying. Adult offers don't necessarily convert better at all, its just a lot of volume and slack rules so its heaven if you can get your ROI positive. Traditional dating sources I find are harder to work with as well, very very edgy on how you can run and are not afraid to hold your funds lol..

2) Speeddate, eHarmony, Find Me Love

---

1). Mobile its much harder to find traffic for mainsteam dating. Many of the top ad networks don't allow dating and those that do have a large % of publishers that block it. Adult FTW cause they allow anything.

2). Offers that where/are successful on web rarely perform well on mobile. Mostly cause advertisers fail to understand mobile and think that simply reformatting their offer to fit on a mobile screen means it will work. The path needs to be different and the entire sales funnel needs to be different. Collecting phone number (or even detecting phone number) instead of long form submits work well in general. I've seen $10 PIN submit (dating) offers out perform $1.50 SOI offers by a huge margin simply because of the flow. Long forms are intimidating on a phone.

Low payouts is also a big reason. On adult you can still get cheap traffic but to make a $1.50 dating offer work on mainsteam mobile traffic is really not that easy anymore.

There's a lot of innovation that's lacking. Using GPS, phone number detection and stuff like that is not really being exploited (yet)

---

1. I'm a freaky MF. I like the adult industry, it sounded fun from the start. Mainstream is boring.


2. I won't sell myself out to the mainstream.

---

Thank you for your help, guys!

---

lol mine was related to web completely overlooked the mobile aspect

---

I'm moving more towards adult on both mobile and web. The approvals result in less hair loss, and the volume is easy to tap.

Still do mainstream dating, but it's not as easy to scale.

I'm not sure I agree with the idea that adult offers are easier to convert. Comparing conversion rates alone, the mainstream offers usually win out. It's the dirt cheap traffic that gets you profitable, especially on mobile.

---

It's OK, I'm curious to know about web too

---

Thanks for your contribution, Finch Any suggestions on mainstream mobile (I mean good offers)?

---

Aaah good track, heard this one played few time by my fav dj's and remixed.

Anyhoo I want to diversify from Fb, as getting Fb accounts and the bans is stressy enough.

So my goal is to reach that nice 1000$ profit per day, had 450$ days with Fb, but after losing that account im stuck with 250 budgets etc....

Been doubting between mobile or adult media buys, but I think the second option wil be an easier learning curve and easy to scale to 1k a day? Mobile sounds like it has great potential and to make big $$ but maybe slighty too advanced for beginners? Just want to get the cashflow rolling before I step it up to mobile etc.

What would you guys recommend?

---

Lots of Cupid, BeNaughty, WildBuddies, CheekyLovers, Mate1, DateTxtClub, MeetMoi, etc etc. -- we have a ton of direct deals kickin' ass here

---

When it comes to sources, I know that tons of adult traffic are currently coming from TrafficJunky, ExoClick, JuicyAds, etc. Not sure about the best way to handle the choice between web and mobile.

---

Thanks, grindhard

---

Home > General > Affiliate Marketing Forum