Ok so the latest fucking stupid cash grab by google is gonna fuck up adwords in a big way...
see here http://stmforum.com/forum/showthread...sing-on-Google
the basics of it are google feels that mobile and desktops perform the same...I mean who knew...I for sure didn't... I guess we should just throw out the thousands spent gathering data that says otherwise...?? (yes this would be sarcasm)
we are talking that something as simple as even OS targeting can't be done...
Its clearly the dumbest thing they could ever try to pass off on the advertising community...
so lets change that....
they will cave to advertiser demands they did it before with ad rotation (which was another uber fucking blunder)
so take five minutes and sign the petition on the link below.....
you can make a difference....
http://www.change.org/petitions/goog...nced-campaigns
Signed!
Here's what Microsoft is running
http://www.scroogled.com/
yea, this is a major hit for PPCall marketing on adwords as well.
As you said, no more carrier-targetting, thus no more direct click-2-call. Sucks.
signed
Signed.
Signed. It would suck if this change took place. I don't think ANYBODY would read my sales pages from their iphones
signed
signed.
signed
Signed!
Signed sir!
yeah this change is bad for everybody else except Google, signed but don't believe it will change a thing as the enhanced shit is already in place 
signed, that is shit move.
signed.
signed
Signed
signed
It is BS, but a way to counter it for now, if you don't want to be running mobile traffic to your flogs etc, you can go into the campaign and set the budget for mobile to -100%, and u won't get any mobile traffic. Tablet traffic is considered classified in the same category as Computer/desktop though.
signed...