Decent CTR but clicks are too expensive (8)
Hello,
Thanks to Stack's guide I managed to get high CTR:
but clicks are still too expensive to end with good ROI. I was lowering my bid from $0.60 by 8-9 cents every hour and as you can see I am now at 0.35, should I bid lower ? Is that CTR sufficient to get 5-7c clicks ? Also I was pausing and unpausing this ad - it has never lasted longer than 1h to be honest. Why ? Because I was not profitable so I paused it..Maybe it's my fault and I should keep it running longer to stabilize CTR and click prices ?
One more question. I'm using LP for this campaign, and it converts about 60%. If I am able to get ~80% it'll bring me decent ROI. It's email submit offer and I am redirecting people from LP to the offer. Is there anyway to make custom email submit offer and put e-mail form on my LP so I do not have to redirect and lost 40% of clicks ? It would be amazing to make something like that.
Thanks in advance.
Unfortunately I can't help you with your bid questions but it's definitely possible to embed the offer into your own LP so it doesn't do the additional redirect. You'd do this with an iframe but make sure to check back with your AM first because on some (or many) offers it's not allowed to do (as this has been abused heavily in the past in a blackhat way).
you only have 54/83 clicks.
You can still get your cpc lower with those CTR. i dont know what you need to be profitable. but i would let the ads run till 100 clicks and lower bids from there.
Damn man 5 to 7 cents to back out, maybe find another similar offer to see if yields higher ecpc.
Ask your AM if you can get a pay bump, that might help too.
Also, check dayparting to see if conversions drop off at a certain time.
Originally Posted by The Angry Russian
(maybe finally install prosper
)
You know had a similar issue recently. How long (days) have these ads run? I wasn't getting as high ctr as you were, but solid mid .2x and lower .3x%. I was frustrated because I was seeing cpc in the high .20s and low .30s which was just above my overall epc. I posted here and Jordan and Alex both gave me some good advice about leaving it run a bit longer, etc. You say you have over 1000 clicks on the campaign already but what about each ad?
In any case, I let it run again the next day, doubled my click totals (to about 170-180 per ad) and low and behold I was down to $.16-.18 cpc. Still higher than what you are looking for, but a big drop from where I was and enough to give me postive ROI overall finally, and on those ads, 70 to 180% ROI. The offer was paused the next day so I've not had a chance to run it further yet, but as soon as it's back this week I'll hit it.
I do agree though, if you absolutely need $.05-.07 cpc for positive ROI, it could get tough. I don't have the experience to know what long-term ctr you'd need, but I imagine at your ctr levels, with some volume you should see that based on some of the other stuff I've read. Also, like has been said, day parting is huge. The few profitible campaigns I've had in my short time doing this have all been possible by A. day parting, and B. bumps. Ask for a bump or at least what kind of volume you need to push for a bump, and check your data for conversion timing.
I still do FB, but this is one of the reasons I like media buys, CPV and PPC auction based better. Less sunk cost to find a winner. Still, I run on FB because of the size of the 'pool'
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