Hey guys,
I'm in an unusual position.
I'm getting a huge ROI on a specific image and set of creatives on Facebook. The problem is that my winning creatives are only getting 0.025% CTRs in a demographic that's really hard to target more closely in. Facebook seems to be killing my impressions for this.
If I could spend $5,000/day at this really low CTR I would in a heartbeat.
I've tried to find higher CTR images that would work, but conversions are significantly lower with other creatives.
I'm trying to find other ways to use the same idea or theme from the winning combination, but it's really difficult to raise the CTR. Would oCPM with an emphasis on clicks be correct here?
Any thoughts?
Thanks guys!