i was wondering if anyone can give me insight into a problem i'm having. I have an ad that is .401 ctr today and lifetime ctr of .368. running for 2 weeks and close to 6000 clicks to the ad. Demo of 1.4 million, broad targeting no interests. Problem is my cpc is .24 cents. bidding $1. Budget $200 a day. The CPC used to be in the 8-12 cent range. Anyone know how i can get my CPC down?
just lower the bids nice and easy that will do the trick
how slow is slow? 10 cents every 100 clicks?
if the ctr drops with the bids, is that a bad thing?
Subscribed!
Facing the same problem, used to get $0.15 CPC on a 0.5 CTR ad for 2 weeks until few days ago. Now the CPC jumped to 0.30+ with the same CTR
prices are all wacky since the new updates.. cant put my finger on it