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WAP Campaigns MEGA Guide! - Unmasking the elusive mobile world... (27)

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INTRO LIFE

Welcome welcome welcome, get ready.. this guide is going to punch you in the face and slap your nipples into a fury of diabolical motivation.

This guide isn't for beginners, it's for the affiliate who is knows at-least the basics of mobile and isn't afraid to jump into a murky lake filled with 300 crocodiles and 5 unicorns.

You must understand all the basic aspects to mobile which have been covered countless times on STM forums before entering everything below. Once you do that, then your ready for this guide.

What are some basics of mobile?
- Understanding how to track mobile
- the differences between carrier traffic and wifi traffic
- importance of split testing (there's are a LOT of banner options on mobile)
- types of traffic such as banner, push ads, in-app vs on-site ads etc..
…i won't be covering any of this here! (all this and a bunch more has been covered by the Angry Russian in his 14 steps guide to getting started with mobile - and in many other threads in the Mobile section of the forums.)

We're here to talk about Mobile niches, types of offers and how you can jump in today and start reaping the rewards of a traffic source that's just getting started.



LETS GET STARTED

Random collection of important things you should know:
1. Tracking… most mobile offers only work on specific phones, and with specific carriers. ….and most mobile traffic sources allow you to target specific phones and carriers. (perfect scenario!)
2. There's so many mobile offers out there other than sweepstakes
3. There's a lack of spying in the mobile world. That means your hard work goes a long way
4. There are SOOO many mobile traffic sources. Hundreds of them, scaling is readily available.
5. For all types of mobile TEXT banners do very well, often a lot better than image banners. Believe it!
6. Mobile offers convert different based on the type of offer, 1 click flows, mo option, lead forms etc...
7. A 'clickflow' type of mobile offer usually converts the best. This type of offer converts just by the user clicking a button. Once the user clicks the 'subscribe' button they are charged through their mobile carrier and you get the lead.



THE 3 SIMPLE STEPS TO SETTING UP YOUR CAMPAIGNS

Mobile offers are very dependent on Carriers, OS and handsets. If you've got a good offer, then creatives/landing pages come as step 2. I look to put the process in 3 main steps.

STEP 1:
- Run the offer direct, cut carriers/handsets/os at the same time. This is what i track first and this is the most important step to finding your profitable handsets/carriers. I only cut ones that are 100% garbage (this is important, because some of the smaller ones/ ones you are unsure about may convert in step 3).

STEP 2:
- Run a couple angles/creatives etc... and see what concept you come up with works best. Fine that winning creative angle (and landing page if it converts better then direct).

STEP 3:
- Run your awesome angle with the carriers/handsets that you haven't cut. Run a good chunk of volume to this page, get a lot of data. THEN cut all the bad carriers/handsets. Now you should be nicely profitable if you have the right offer etc..

If there were a step 4, it's to take your winning angle and make more angles and landing pages around it, and split test those.
Step 5 is to SCALE to new traffic sources, and
Step 6 is to SCALE to new countries (if possible).



THE TYPES OF MOBILE OFFERS

SWEEPSTAKES
*So you like sweeps because it's a massive niche with tons of volume? Fair enough!

- Know that the most popular countries right now are AU/UK/SG/TH/ES/MY
- The most popular countries above are popular because they have the best converting offers. You can compete with all the other wolves, or take a worse converting offer and try a new country with less competition
- You're going to want to stay compliant
- Non English speaking countries = more relaxed on rules
- Definitely use a landing page (a themed lander is best, can thank Maynzie for this one!)

- Showing multiples prizes and only 1 available will usually garner higher conversions (and this one)
- Create a game or a survey. Don't just throw your prize at the user saying they've won. - Make them WORK for the win and you'll see a lot more profitable campaigns.
- USA is country with mega mobile volume and not many good mobile offers… There's 1 offer i know that's converting right now in the sweeps niche and it's on F5: 'USA - Win an iPad Mini (TMO only)'

Offer Screenshots



SUBSCRIPTIONS + CLICKFLOWS
*These are the type of offers that convert with a pin submit, mo option or simply by clicking a few buttons. They can be anything; ringtones, fortune readings, battery extenders, games etc.. I know almost all of the top ones and I'll share them here along with some offer screenshots so you can see exactly what i mean.

1. Jamster owns a bunch of killer clickflows (here's 5 good examples)
- [WAP] Jamster(ATT - Android) - Android Fruit Ninja - US (for TMO too)
- [WAP] Jamster(ATT - Android) - Block Mobile Viruses - US (for TMO too)
- [WAP] Jamster(ATT - Android) - Get #1 Battery Defender App - US (for TMO too)
- [WAP] Jamster(Optus - Android) - Click to Play Fruit Ninja - AU
- [WAP] Jamster(Optus - Android) - Virus Alert - AU
…there's 20+ more of these and some are doing really well, get to it!

2. 'TMO Battery App - US' (so much US traffic and this converts! - for tmobile only)
3. 'Gamifive - Stuff U Can Kill' (iPhone & Android)
4. 'iFortune - telus + rogers carriers' (this offer is on fire - Telus is doing slightly better)
5. Giochissimo - Italy Click Flow
6. SMS Catcher - Mobile Optimized - US

- There's a bunch more of these offers, only some convert well so you have to talk to your AM and do lots of testing yourself. A lot of these go untested until 1 brave soul finds out it converts well.
*You can find these offers on F5, Neverblue, Offermobi and more!

Offer Screenshots


I'm still working on part 2. I'll have it within the next few weeks, but need to see some loving and good mobile discussion here before i share it.

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saved for part 2 ...maybe

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I'll give you all the love you need in amsterdam if you post part 2 !

I'm not talking about myself of course but i hear they have an avenue for love there :P

On a more serious note i was just thinking about bothering josh so he helps me understand how to attack this, i'm working on getting some new streams rolling since facebook is being such a b*tch these days !



Mehdi

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As a test for this offer, I sent 1000 clicks in one day through Adfonic. Targeting females in different age groups. 0 conversions!

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^^ I can vouch for ifortune, it's a solid offer. Try different angles or sources mate.

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Thank you Jordan!

Can you briefly explain what is a "themed lander" please? Do you mean a lander that looks like the offer lander?
EDIT: ok, the answer is here : http://stmforum.com/forum/showthread...ey-Money-Tips*
No need to answer

Same adventure here with Jamster, maybe I should try more angles and traffic sources, as Lorenzo suggested.
This thread has motivated me to give it another try

Thank you.

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Means you didn't try hard enough! The offer is on fire.

What did you target? and what was your angle? Lets start there

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What offer? Jamster has a LOT and not all of them are great.

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and 21-25 and 26-30

No LP. I just DL and used a banner which said: "Luck, Fortune, Love? Crack the cookie" to test the offer. 0.66% CTR and sent 1000 clicks.

Nothing happened so I moved on... and now I read this

I often do the following. Send traffic directly to an offer and see what and how it converts. Then start with excluding carriers etc. In this case the offer was only for Rogers so I figured target female traffic in specific age ranges and go from there. I did the same for Telus iPhone traffic but just half the amount of clicks...nothing.

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Often with my high CTR banners, I get almost no conversions DL. Not everyone is always that aware of what they're clicking on, sometimes it's just curiosity, I build some banners specifically to get this kind of broad attention, but then it relies heavily on a landing page to grab interest so they don't instantly x out / back, and convert them. There's no way you can really equate a DL test to an LP test in my opinion. Some offers convert just aren't going to convert DL but do amazingly well with LP, so I always get confused when I read people saying that they test DL first and if no leads they scrap it. Seems like kind of a waste, especially on an offer that people you trust are telling you works, you'd be better off starting out with an LP, or at the very least a 50 / 50 split

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Yes, it is a waste in a sense. But it was just an offer on my list to test. And testing like I test any random offers in my own way. Which is throwing some clicks at them . Next day go over the results, select the offers which have potential, scrap the others and work on the 'winners'. You've gotta start cutting somewhere when searching new potential offers.

Also, I have no affinity whatsoever with horoscopes and fortune telling so setting up a quick LP doesn't come easy. My copy probably wouldn't do very well if I had to write up something now and the angle wouldn't make any sense It would take me quite some time and money to find out if this offer 'works' for me while other offers show potential and are more up my alley.

Similar to adult dating. If you look at my follow along from the contest you can see I have no clue what I'm doing. My follow along was the worst. I do have experience with adult traffic so I was able to spend a lot of money though. Lucky for me Star Advertising had funding issues or I would've spent a lot more on even more LPs and banners.

However, by the time the contest ended I had a pile of data and went through it for 2 days and am now running a few campaigns for small countries in europe. Each of them running small profits.

Now that I read Stackman's post, I'll be sure to give the offer a second look. But am not sure if I'm actually going to do something with it since I have nothing to start of so to speak. Trying to keepitsimple

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I'm learning that it all comes down to setting the expectation. If your banner is broad you might need a landing page to make the connection. Thats why you see ads w/ amazing CTR that don't convert and some w/ sucky CTR that convert much higher.

The idea is to filter people that would be interested in what is being offered, and put them right in front of it. This doesn't necessarily require a landing page, but you can't expect a high conversion rate if your banner is vague and doesn't sell exactly what is being offered. Being specific will lower your CTR as people wont be clicking it just to see what it's all about. But, it will give you a much better conversion rate.

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It was one with wallpapers, something like that.

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Very nice post Jordan!

Question: if you would have to recommend 2 mobile ad networks for sweepstakes for a noob, which ones would that be?

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^^^^^^^^

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@h0mp

Some suggestions for a 2nd test
1. Run the telus offer and target only telus
2. Target iphones and android
3. Your ad title "Luck, Fortune, Love? Crack the cookie" is pretty boring. Who will that intrigue? Make them WANT that fortune.
"Someone has left you a msg inside the cookie, crack it now"
"Someone like you, crack the cookie to see"
etc.. and thats just the very beginning of what you can do.
4. Split test a 3 unique landing pages: You can setup a 3 step lander that leads them on with timed questions and palm reading mind games etc…
5. Try multiple traffic sources, not just 1

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Honestly the majority of mobile networks are similar when it comes to skill level needed to run campaigns on them. Most mobile traffic sources have pretty confusing interfaces that make it quite a hassle to setup campaigns.

So I'd recommend all when it comes to that aspect of just starting.

The thing i'd focus on next is: "Which have lots of volume", and i'll get you started with InMobi, Adiquity & Airpush. Airpush is picky with sweeps, but when there's a will, there's a way.

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Great post - Part 2 of this ever come out?

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Question:

You know how you're talking about running offers direct first to get data on which handsets/carriers etc convert? Does this apply to sweeps as well, or do you always use a lander for sweeps, even on your first initial test?

Thanks.

EDIT: Nevermind, found my answer in another post.

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PART 2 ON ITS WAY!!

@boss
Always landing pages for mobile sweeps! I should have mentioned that, it just won't convert without a presell

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Hi, are you using landing pages for sweeps for feature phones too? I mean Series40,symbian, etc. Or only for Android/iphone/Blackberry?

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The first thing you need to test is the offer page - make sure that displays fine on feature phones.

For landing pages on these phones you need to keep it very simple - use 90% text and keep your images really small. Get your format right and test it on simulatiors to make sure it displays okay.

Stick to feature phones with bigger screens. Lots of old Nokia's have big screens that works well

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We have a couple of useful case studies on testing and optimising mobile landers right here on STM - Building A Mobile Lander and Making Your Lander Work With Every Phone. Hope they help!

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When you first run the offer do you create your own banners or just the stock banners?

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How do you cut carriers/handsets/os at the beginning. Shouldnt bad placements be cut first? What if carriers/handsets/os is fine but a couple of bad placements are messing things up? I have not figured out how to cut on handset before optimizing placements.

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You should virtually always make your own banners.

Different people have different methods. Personally I would cut placements first and ignore other parts for a bit, but you an always look at carriers/handsets/OS and drill down into the data.

E.g. Carrier > Placement > Device.

Look at that and you'll be able to tell objectively if the poor carrier performance is system-wide or coming from a few placements that are performing terribly across the board.

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E.g. Carrier > Placement > Device.

I was struggling trying to determine the best approach. After applying this drill down, I think I can make my campaign profitable. Thanks, Zeno!

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