LP Critique (6)
Hey, 
I followed the great advice which I received in my previous topics: tested offers, angles, LPs and found out which combination of LP, offer and angle worked at least slightly better than the others.
I am using Bing to advertise a CB product; when the visitor clicks on CTA's he is redirected to the LP of the program creator where a video presentation starts playing and after around 2 minutes the "Add to Cart" button appears on the page.
Since I've tested quite a lot, I start thinking that may be there are some other factors which are incredibly poor on my LP but which I fail to notice: copy, layout, tacky and ugly design, exaggeration, etc.
That's why I decided to post the LP here and ask what you would improve.
Stats:
Page visitors - 400
CTR - 24%
Sales - 1%
Thank you for reading this and for your help.
P.S.
Additional info on other pages I've tested:
long "salesy" copy: CTR - 24% (was 23% previously), sales - 0.33%;
short copy, wealth angle: CTR - 18%, sales - 0%;
short copy, personal review: CTR - 21%, sales - 0.25%.
I am not a read a long LP , kinda guy.
So for me, it's too much info.
I would cut down the width a bit, take two of those broads out and make it 3 wide. Also take the side bar off and as sandyone says drop some of the text. What you have is more of a sales page than a landing page. Use larger bullets and bullets only instead of the paragraph text. Sure you can have a brief intro and maybe a small summary, but overall it's too much text.
Also, your call to action doesn't make sense at first glance. What is the beast mode? I guess I could read your stuff and I would know, but it should make sense at a glance, not after some research.
sandyone, got it, will fix that. Thank you very much!
thomasbhm, thank you very much great suggestions. Will change the width, as well text.
Yeah, I wanted the CTA to be original but its message is definitely not clear, thanks for pointing this out. Will alter this as well.
Here is my 2 cents.
The landing page reads like it was written for a younger guy, on Bing the demo is generally older.
I think that older people who don't really care about getting 2 girls at once are like.. wtf? and leaving.
Maybe test a simple image, bullet points, CTA type lander that is more general and hits on benefits for a broader age range.
Might want to test that page on POF or something where you can target ages better.
Wow, I didn't take into account the average age of Bing users at all. And I completely forgot about POF as well - that's a great piece of advice. Thank you very much for helping out!
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