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Problem with getting impressions.. (27)

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Hey guys, I am not sure what's happening with FB. The impressions that my ads are getting are so inconsistent. I was having trouble with my account, and recently got it reinstated. Also had an issue with them constantly denying my ads. It's either I am on their sh*t list or I am doing something wrong.

I'll get a ton of impressions if I jack up my bids way over the estimated amount, but that completely destroys the margins. Once the CTR is relatively decent, over 0.15+, and I lower the bid, my ad completely stops getting impressions.

Any Ideas?

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i don't adjust bids. i start high and stay high, usually $1. you just need better ads. i usually cut if they aren't above .2, but that is also dependent on your demo.

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I just raise my bids. I always keep my max bids super high even if I'm only paying 0.01 CPC. I really don't see a purpose of lowering your maximum bid. If you're paying a high CPC then your ads just aren't good and they need to be changed.

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I've been trying everything, broad targeting 4-500k to a smaller demo of 40-80k. That could be the problem then, the average CTR is around .1 or so....but isn't it strange that the impressions just randomly stop out of no where?

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Sorry for the newb question, but do the CPC's drop automatically when the CTR is high? That's why I was messing around with the bids, I saw that the recommended bid kept decreasing because the CTR was going up, and I kept lowering the bid. Bad mistake?

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you're not going to get anywhere with a .1 ctr. the way fb works is the higher your average ctr, the lower your cpc. i haven't found a way around that.

from my experience
.1 ctr will get you about 20 - 40 cents cpc.
.15 ctr = 15 - 20 cents cpc.
.20 ctr = 11 - 14 cents cpc
.30 ctr = under 10 cents

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I wouldn't necessarily say it's a bad mistake. As CTR's go up then your suggested bids will lower. You will be paying less money for clicks, even if you keep your max CPC high. It's just a bit pointless to lower your max CPC if this is the case.

Keep in mind though that I only put 1 ad in a campaign (well several variations of 1 ad). If you're testing out different things within a campaign group then yes, it would make sense to lower your bids. You'd want to lower your bids so that your ads that are not getting enough impressions will start getting more impressions. When you lower your max CPC just make sure not to lower it to the minimum. e.g. if it says suggested bid is 0.020 - 0.029 then you should lower it to somewhere around 0.025, not 0.020.

I've found that it's hard to truly test ads on fb unless you only put 1 ad in a campaign at a time.

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Bizfreak22,

There is nothing you can do about it. I have the same issue and so does my buddy. This started on February 7th or 8th and has gotten worst. Facebook will deliver you impressions here and there but they eventually just randomly stop them and youll be lucky to get a few clicks every 30 minutes.

Just a bunch of monkeys that don't know what they are doing.

I had my main account disabled for suspected fraud (that is their reason, no proof or anything even after sending all my documents), then re-enabled for 2 days, then disabled again.

Just a bunch of very uneducated people in a small cubicle who are very unorganized and don't care about much besides the big corporations spending millions and billions of dollars.

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Don't give up on your account. I had the same thing happen to me, it seems like asking for a daily spend increase triggers something in their system. I kept blasting them with E-Mails and two days later got it reinstated. If they say it's final, it's not....just keep blasting them with emails and you will get your account back.

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Starrmikeh and 2modest were totally right! After broadening my targeting, switching a few images around, and increasing my CTR to over 0.20 the volume increased significantly. Started the day off with a relatively decent loss, and ended it with a small profit. Will go for more today!! It seems that the images have a HUGE impact on CTR's, and the more skin showed, the better . Have to see how far I can push the line without getting my ads disapproved.

Thanks to both of you by the way, definitely got me on the right track.

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Ok guys, now this is really getting frustrating. Struggling to get impressions even on ads with 0.19 CTR. What's really odd is, this is happening at late at night 4-5am or so. I started two new campaigns and noticed that if I bid at the highest estimated bid, I won't get any traffic. The only way I'll get impressions is if I completely ignore FB's suggested bid and overbid significantly, at like $1.75 per click. Can anyone help me get past this, I have several profitable campaigns with great potential but this really has me in a rut. Thanks!

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don't worry about over bidding. if your ads are good and have high ctr, the cpc will go down. you'll get raped the first few clicks, but the cpc should drop after a few clicks. i would start your bids at $1 no matter what the suggested bid is. i always bid $1 and just leave it alone. no reason to mess with it. you have to make sure you have a decent budget too. if you only have a $10 budget, fb will spread that through the whole day. $10/24 hours = .41 cents per hour which is only a click or 2 per hour.

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Hey 2modest, thanks for responding! $1 does not do anything for me, I have to jack it up to $1.25, at times $1.50 to start getting traffic. My budget is set at $250 a day. Is that fine, or should I increase it?

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hmmm, weird then. budget is fine. so you're saying if you leave your bid at $1, don't touch it. and leave it all day, fb will not use up your budget? or are you just being impatient? i know when my clock rolls over at midnight, my ads usually don't start up again for a few hours so maybe what you think is fb not sending traffic, is actually a fb delay?

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I have the same issue he is having and ive had it happen on 2 accounts so far. Facebook wont send that many clicks at all whether you bid $1 or $2 and usually will deliver you crappy impressions. I used to be able to do 125+ leads easily on my offer but now i can barely do 20 with a high budget of 2K.

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Haha, well...patience is not one of my virtues. If I come back an hour later and traffic isn't pouring in, I get a bit antsy. It's so weird because for the past three hours, it's been fine, CTR for both of my campaigns is around .24 and ROI is pretty damn good. Maybe I should give it more time before I start to freak...

Btw..are you able to consistently hit over .20 CTR? For me it's one image that has been doing it consistently, hard to find others to match..

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you just need to test a lot. i tested 200 images to find my 5 winners. Three are .2+ and two are .3+

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Wow, that's a lot of images, I usually test 5 per campaign. I'll start testing more. Thanks for your help.

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Don't test more than 8-9 ads per campaign or your impressions will be all over the place. you need to test a image 2 to 3 times sometimes because facebook can give you a low CTR due to the impressions being unequally distributed but if you re-made that same ad, your CTR could be twice as better.

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on the flip side. i loaded 40 ads into 1 campaign and duplicated the ads for a total of 80 ads. once an ad takes off, it will take all of the traffic. of my 80 ads, 70 of them have seen less than 20 impressions in the last 7 days. this was a fresh campaign and luckily the very first ad took off and i'm paying 10-15 cents on a .35 ctr

i have other existing campaigns that have lower overall ctr for the campaign and despite shutting down the losing ads and only leaving a single .4 ad, my cpc on that ad is 35 cents.

so it would seem that the campaign ctr has to start high and remain high to get cheap clicks. once the average ctr for the campaign drops, you almost have to shut the campaign down and start over.

that's just what i've been noticing anyway

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How many ads are you testing at a time?

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In this campaign 80, but like i said. in the last 7 days 97% has gone to a single ad, 2.9% to 9 other ads and .1% to the remaining 70 ads. No matter what the ctr of the ad is, the cpc is always within a few cents of each other.

so in my opinion, fb bases pricing on the campaign ctr. Within the campaign the cpc for the other ads is always withing a few cents of the control ad. In other words, you could throw a .6 ad into a campaign that had shitty CTR history and the cpc will be high. Throw a shitty ad into a campaign with good CTR history and the cpc will be low.

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Oh man.

You can not test that many ads in 1 campaign man. As I said previously, you need to make 8-9 ads, test, and rinse and repeat. When you have 80 ads, you are telling facebook to send you impressions to all your ads. This means 1) Your impressions will be all over the place 2) Your conversions will be horrible due to the fact facebook is trying to distribute so many impressions in such a small amount a time to so many ads.

Of course Facebook will favor one ad over the other 79 because it was the first to take off.

Make a new campaign, test like 8-9 of them or less, and you will notice a big difference.

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oh i get what you mean. i'm not testing right now. i'm getting 10-15 cent clicks on my ad and i'm fine with it. if i wanted to test the rest of the ads, i could just pause the one ad that's taking the traffic or lower the bid.

the end goal is to get a high ctr cheap cpc ad. i achieved that on my first ad. no reason to go messing with the system :-P

if that first ad hadn't of taken off, i would just keep pausing ads that weren't performing till i was left with 1 and then start over in a new campaign. thats just the way i like to do it.

besides that, i'm focusing on improving my lander at the moment and having traffic from too many ads i find messes with the stats.

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Do you recommend 8-9 ads in one campaign? Or create one campaign (same offer) per ad? Also if it's per one campaign do you test them all at once until they hit a certain number of impressions and then cut out the losers? Sorry for so many questions lol .. just looking for a more proven approach than the one I have been taking..

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Yes, 8-10 ads per campaign at most. If you go over that is when your impressons will start being all over the place. I just cut it out after i get like 25-30 clicks usually but it varies from offer to offer. If my epc isnt higher after i have spent 1x-1.5x the offer, i usually throw it out.

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Got it, will start doing that from now on. Thanks for the tip!

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